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How Digital Marketing can Help your Business Retain its Branding Amid Covid-19 C

Posted by oodlesmarketing on June 18th, 2020

The coronavirus outbreak and consequent lockdowns across most countries have forced many businesses to either halt their operations, completely stop them or wait for the crisis to end. As a result, they are losing and finding it hard to sustain their brand value. But, “COVID-19 is not permanent, your business is.” So, let’s explore how digital marketing strategies can assist traditional as well as online businesses to sustain their brand value regardless of their industry by improving their digital marketing strategies. 

Businesses that have either shifted marketing operations to digital or integrated the existing ones with digital advertising techniques can hugely benefit from the following strategies. They can make use of the following strategies for restructuring their digital marketing activities to survive the crisis

Restructure Digital Marketing Strategies to Help Businesses Survive during COVID- 19

The COVID-19 outbreak is posing significant threats to various types of businesses whether it is a startup or an enterprise business. However, digital marketing services seems to emerge as an alternative that may indeed take a great leap forward. Here are a few digital strategies that business can adopt for their digital marketing Initiatives:

New Strategies According to Analytics data 

From an SEO standpoint, we can see that there have been huge drops in organic traffic for most industries. It is very important to keep an eye on your analytics data and create a new strategy based on responsible marketing. By analyzing analytics data, you can decide which product you should increase your marketing efforts and for which product you should stop the activities. For instance, in the eCommerce industry, you can see a mixed combination depending on what you are selling. For example, if you are selling any necessary items like healthcare products, groceries, etc. you can experience a significant rise in the traffic. 
However, if you are selling any luxury or electronic goods, you may see a huge fall in conversion and traffic. A Mixed scenario has also been experienced in the Insurance Industry. Additionally, there can be a huge hit in the traffic for health Insurance, but on the other hand, a drop can be seen in Automobile Insurance, Home Insurance, etc.
Essentially, for all existing brands, it is important to create engaging paid and organic content that is meaningful and relevant at this point. Many agencies and brands are portraying the message of social distancing, work from home, etc, on social media. If you do the same it can be very helpful and motivating for your audience while it will also ensure that you are open and actively participating in fighting with this crisis.

Direct Marketing
All brands need to keep their audience engaged strategically. With email marketing, SMS marketing, chatbot marketing, you can explain to your customers how your business is addressing the crisis and playing a crucial role in it. Sending personalized newsletters, infographics, and important tips about business can help in defining a good relationship with your customers.

Social Media Targeting and Awareness
There is nothing better than allowing people to connect with your brand via social media. Amid COVID-19, all traditional marketing efforts are almost out of the picture. The number of people using the internet has surged over the past many days. Therefore, brands need to understand the right audience. It's important to be in front of them always. Running paid campaigns related to business benefits or your target audience, posting articles, and blogs for guiding the audience regarding how to recover from this in the later phase will help to create brand recall when this situation ends and all businesses resume.

At this stage business owners need to understand this situation is not permanent so they need to keep customizing digital marketing practices to retain their brand presence in a more targeted way. Because it will be very difficult to recover later after losing the momentum. COVID-19 is not a forever thing, it will pass soon. In such times, instead of quitting, adopting the following digital marketing strategies can ensure that they keep themselves alive in the market. Hopefully, the Coronavirus passes soon and it has minimal impact on lives. Stay positive and build long-term trust with your audience.
Also See: Digital Marketing, Covid 19, Social Media, Marketing Strategies, Marketing, Digital, Business

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