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Mobile marketing automation For E-Commerce business

Posted by Oodlesmarketing1111 on June 24th, 2020

When we read any Ecommerce startup success stories on mobile, few questions might come up to your mind related to what strategy they might have followed.  One thing that has been impressive to observe among these successful startups is that they have grown in commitment to being “mobile-first.” Oodles marketing mobile marketing automation strategy has the goal of app conversions with providing a great customer experience that doesn’t alienate potential buyers. During these times, more than 50% of Successful Ecommerce Development Services startups revenue comes from mobile and it  continues to grow every month and expand Ecommerce Web Development Services. Being a successful Mobile Marketing Agency we sit down to highlight the major mobile marketing tactics that have helped our clients become a true leader in the e-commerce and mobile space. Push Notifications With a Purpose   Push notifications are meant to increase user retention by driving users back into your app. But, it can quickly become spam if the push is  too “pushy” or doesn’t offer actual value to the user. Oodles marketing suggests minimal push notifications to drive users into the app with useful information like when sale is starting, an item wait listed becomes available or when order is on it’s way etc.  In App Pop Ups/Notification That Never Annoy   In app pop ups/Notification assist you to interact with customers with targeted content that are aware of their needs within the app. They get triggered by specific actions that customers take within the app, like clicking on a product or opening the app. An excellent thing about in app pop Ups/Notification is that you simply can deliver your content to your customers who have disabled push notifications!  Location Based Marketing   We have reached a level of wireless penetration where every person in the world  owns a smartphone. We can easily track the customers movement through their phones. Thanks to social media as well which encourage users to geo tag their posts. And when we have all this information, what do we do with it? Go for Location Based Marketing! Location based marketing is basically a type of mobile marketing strategy that uses customers’ location to reach them in a more relevant way.  Oodles marketing helps you create a wide range of mobile marketing campaigns to increase the engagement and retention of your mobile app users. Through location Based Marketing , you can easily build mobile marketing campaigns that target specific locations which leads to higher conversion rates. Behavioural Segmentation   If you are aware of your customers behavioral patterns when making purchasing decisions. It provides powerful insight that enables you to adapt with your marketing approach for your customers.  Through Behavioural Segmentation, we can divide our customers into groups based on their uses, responses, activities preferences and attitudes.  Most commonly users are divided among the following 

  • Tendency towards a particular product or category
  • Loyalty of users 
  • Customer value
  • Retention level 
  • Usage patterns 
  • Purchasing patterns 
Re-targeting According to the research, only 2% of online users get converted on their first visit. Retargeting helps in getting 98% of your potential customers back to your website and increases your conversion rate. Re-targeting is the process of running new marketing activity on your old users based on the response they gave to a previous campaign. Retargeting helps you to  build more personalized campaigns but getting information about your users from their previous interactions with your marketing campaigns. Conclusion   Though the old digital marketing automation techniques are important, you still need to consider mobile marketing automation adoption as these marketing strategies can maintain the reputation of your company in your business field. If your marketing is more targeted,  your chances of having a successful business will increase in the long run.     
Also See: Mobile Marketing, Marketing Automation, Location Based, Ups Notification, Users, Mobile, Marketing

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