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Ways to Optimize Your E-Commerce Business in 2020

Posted by rhinecharles1 on July 2nd, 2020

E-Commerce is the fastest growing industry in the world. People love to order products online. Whether it is food, clothes apparel, electronic gadgets, computer peripherals, or any other item, online stores can deliver anything on your demand. You should continuously improve your eCommerce website or mobile app to provide a more personalized experience to customers. There are multiple ways to increase sales revenue through your website. You can increase the order by 10 times and grow your business in different cities or even countries. You just need to improve your products and services day by day.

A business that grows every day can become popular in the audience too. Ecommerce business growth depends on both physical and digital platforms. How do you utilize your physical space, manage orders, and resources to get more beneficial results? Which product should you sell to get more profit? Are there any possibilities to cut down the expenses? These are certain questions that will come up in your mind when you think about business optimization. We have pointed out several tips that you can use to improve your business:

1. Improve your products listings

The product page is very important for any eCommerce site or mobile app. It must be optimized over a time period. The product page is highly important and you should optimize for both mobile and desktop users. You may want to add or improve the following things:

  • Product images should be attractive and beautiful. You can add more than two images.
  • The product description should be optimized for SEO. You can add keywords and make it more readable.
  • Product Title should be short and sweet. It must have a keyword in it.
  • Product video: You can embed a YouTube video of the product description.
  • Make sure you have clean and easy to read product feedback and rating section so that customers can quickly read all feedback.
  • Product price should be updated all the time.
  • The short description should provide feature information. Users will quickly overview and decide whether they want this product or not.

2. Your website should be mobile friendly – optimize for mobile

I have talked to Piyush Jain, founder of Simpalm, a web development company in DC. He suggested that your website must be mobile responsive because there are two types of visitors, one who loves to use online shopping portals and others who shop through mobile sites. A survey held by the eCommerce association concluded that mobile shopping has increased by 30% more than a desktop customer. Currently, 60% of eCommerce shopping is done through mobile sites. That is why websites should be mobile friendly to place orders through mobile browsers.

3.Price Optimization

Price is an important factor for eCommerce business. Product price is considered a primary decision factor because the customer compares the price on different shopping sites and offline too. You need to update the price and show it with a discount. Meanwhile, It should be competitive from others. See what you can do from others:

  • Offer competitive prices over time.
  • Check others and offer the lowest prices.
  • Offers more discounts than others.

4. Check Your SEO – Optimize Site for Search Engine

If your business has a website and mobile app to sell products, you must focus on digital marketing. Your application must comply with the search engine guidelines. Also, improve the ranking of your landing and product pages. An eCommerce site with more traffic leading to more conversions and improving your brand loyalty. The following tasks you should conduct to improve your SEO:

  • Write fresh content and add a backlink to your site or product.
  • Improve the pages and products of your site, add a keyword and easily readable content.
  • Run advertisements on other sites to get traffic.
  • Work on social media to create a post and engage customers with your products.

5. Create Flash Sales and Improve Sales

Flash sales attract customers and allow them to shop on your site. You can create flash sales in a month or so. Amazon and other eCommerce sites run several flash sales in the year. Customers generally wait for this kind of sale. Flash sales are known as a marketing campaign for a certain period.  It allows you to offer products from your store or website on discounted rates. This way you can improve your sales and clear the stock in an odd season. 

6. Get your site more personalized

The user experience should be more appealing to the customer. The website with bad design and flow can decrease your sales. You should keep this task in priority and improve the user experience. The website should provide easy checkout, product search, filter function, and product comparison. How quickly the user can be navigated to the desired product and make a selection is very important to provide a personalized experience to the user.

7. Email Campaign Automation

Email marketing strategies are very important to run all time and it should be well optimized to save your money, time and efforts. Emails provide product information, offers, coupons, and discounts. Emails keep the customer informed. There are several methods of running email campaigns. Several times organizations are stuck when it comes to automation. Also, many email automation tools have failed to provide appropriate results and fulfill the organization's expectations. A tool like MailChimp, Constant Contact and Customer.io are some authenticated platforms you can use for email marketing.

  • Create a beautiful email template with offers, links, and product information
  • Schedule email on pick hours, analyze which time is the best fit according to your business type.
  • Choose your prospective customers and propose a specific category of products or items.
  • Select a range of highly profitable products and market those through email campaigns.
  • Create an email campaign based on festivals, and season-specific.

8.Control on Expenses

Apart from improvements, it is also necessary to cut down the number of expenses? Are you using any expensive development team or technology? Are you spending more money on digital marketing? Technology trends change every day and you may have an option to try new affordable tools and teams who can charge you less money for eCommerce site updates. 

9. Get more Ratings, Comments, and Testimonials

Rating and feedback are an essential requirement of any eCommerce business. If you are selling products, you must work hard to get customer feedback and improve your services. Rating and feedback help customers to choose their desired product quickly. Also, your business will become more authenticated and trusted in the customer's eye when you receive a high volume of ratings, feedback and client testimonials. You should continuously work in this area to improve your eCommerce business.

Also See: Flash Sales, Ecommerce Business, Mobile App, Ecommerce Site, Website, Sales, Product

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