Different ways Salespeople Can Identify the Right Decision-Makers!
Posted by AlexanderDani on July 3rd, 2020
Do you know, as a salesperson all your efforts are in vain if you are not in touch with the right decision making management or a decision-maker of any buying company? The decision-maker is a person or group of people who make all the buying decisions and give purchase orders. And any company or a salesperson approaching such company must get in touch with them to crack a deal. If you are talking to a company’s employee to get a deal, you are seriously wasting your time there. Hence, it’s imperative to connect with decision maker who can actually help you get some business.
First you need to learn to identify the correct maker. A company might have a title for such decision maker or may not. The title may vary widely depending on the size of the company or may not even be there where you are hunting. Many startups and small companies don’t even have one. Either the owner or the decision making management makes all their purchase decision. Hence learn to identify them through their types.
Types of Decision-Makers
There are predominantly five types of decision-makers. These are listed hereunder.
Now, let’s come to the most important part of the discussion, how to connect to these different decision makers? Go for modern techniques to search and connect to them. And for all the answers read hereunder.
Step 1- Use LinkedIn to leverage common connections
LinkedIn is an online platform to build business connections. You can use it to find any common connection between you and your colleagues at your targeted company. If you find any common connection, consider yourself to be lucky enough as now you may not have to go through other steps. You can ask your colleague to get yourself introduced to the decision making management or any other types of decision-makers.
Step 2- Map the organization
If the step1 was not fruitful for you, you can come to this step. Start mapping the organization where you are interested to sell your products. Use advanced searching tools, sales navigator, and visit profiles of people in the company. With some in-depth research you can make an educated guess on the likely decision making management or the individual decision-makers. When you have the idea, start to connect with decision maker.
Step 3- Visit profiles to narrow down the search
If you failed in step2 also, don’t lose hope, take help of the next step. You must be carrying a list of leads. Start diving into their business as well as personal profiles. You predominantly need to check two things, one is their length of service in the organization and secondly their skills and endorsements. Applying these two things it won’t be difficult to reach B2B decision makers also, as most of the time it is challenging to search them. Target for people who have served the organization for longest and have the skills to make this type of decision.
Step 4- Start your sales campaign
By now you must have an idea to who to reach out and who can be your targeted decision maker. You can accordingly start your campaign and reach out or the decision making management.
If till now you are clueless and have no idea whom to target and approach, proceed with step 5.
Step 5- Use CEO Email lists
If you are not able to identify the correct decision makers use some outsourced services. There are some email lists providers in the industry such as InfoGlobalData. Their main job is to provide salespeople like you with the CEO Email Lists. They make your task simple and directly handover to you the email ids of the correct decision making management. They also help you reach B2B decision makers through their email lists and connect with them.
For your business growth all you need is a good sales connection with the right people. They will help you grow and become your promising customers. Therefore, make all your efforts count and take the best measures to reach out to them.Also See: Decision Makers, Decision Maker, Email Lists, Reach Out, Makers, Maker, Decision
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