Make exhibition stands a major business asset

Posted by audreytaylor on March 22nd, 2013

Exhibition stands are physical establishments used for the display of merchandise during trade shows. To many sellers, they are only a pile of wood, plastic and other materials, with a minimum utility. Yet this is far from truth and we will show you how to take the most benefits from pop up stands and other similar products.

Once you get to know this field and analyze its products respectively opportunities, you will notice how versatile it can be. Stands come in a wide variety of materials, colors, shapes and utilities. Some can even receive a personalized design that will emphasize your business philosophy or at least make you stand out from the crowd.

Choosing a practical model for an affordable price will make a great return of investment. You only pay once for one or two exhibition stands. However, their benefits will be reflected by tens if not hundreds of leads and potential customers. Most of them will notice you because your stand… stands out. But before you get there, you need to know how to proceed.

So begin by familiarizing yourself with the main options. It is safe to say that there are four main types: island, modular, portable and pop up stands. Each one has particular traits that might make you opt for it, depending on your needs. For example, the island model is designed to stay in the center of the room – this is a huge challenge considering that you will be surrounded by visitors and you will have to promptly serve all of them with the requested information.

Portable stands are made to be easily packed and taken away. They are suitable for those who travel often and need to have freedom of action. A light frame of metal with a rolled banner can be more than enough in this case.

Getting a modular stand is like renting a flat – you basically have your own place with three walls. And you wait for people to step over its threshold. While you do so, you have all the freedom to beautify the inside walls and the shelves, providing a breathtaking environment.

Last but not least, the pop up stands are ideal when you have a limited allocated space. They allow you to use it at full capacity and to create a powerful visual effect with the extra help of a banner. They are also easy to transport, so consider them if you have a long route of trade shows to attend to.

Long story short, these stands are your portable shop or office, the place where you meet potential buyers. You need to do everything you can to make them look professional and reliable, to generate curiosity and interest, to make people feel welcomed and to inspire availability for solving their problems.

Properly designed, exhibition stands bring tremendous benefits to your business at no matter what trade shows. Yet making the wrong choices, be it about pop up stands or any other models, can do more harm. Keep informing yourself for achieving the best results