Five Indispensable Ingredients of Real Estate Website Development

Posted by SharonEvans on May 3rd, 2013

The real estate market is unique in various aspects. As there are several participants including the owners, renovators, intermediaries, and buyers, real estate website development comes a complex process. It should be noted that a successful real estate website is not just like any other business website. It has several features that facilitate both the buyers and sellers to gain access to data and make use of the same optimally. A website designer who specializes in real estate web design does not only make a website professional looking, but also infuses all the necessary ingredients that enhance the functionality of the website. Real estate website solutions are provided by many designers/developers. However, only a few of them know how this type of websites can be optimally designed. Here below are five features/ingredients that make a real estate complete.

Management tools and controls

If you are a realtor, you probably will look for a website that can be edited by you and without anyone’s assistance. Reputable real estate website development professionals anticipate this often unstated requirement of the realtors and equip their website’s admin control dashboard with advanced and easy-to-use content management tools. This gives the realtors the liberty to enlist and drop properties from their list, add and edit articles and manage feedback. This helps in search engine optimization as well.

Unlimited property listings

You may not have access to the local real estate board’s listed property data. But there are professionals who are offering real estate website solutions and can enable you to display all the local property listings on your website. Reports suggest that 81% of the buyers contact the real estate agent they initially come across. Therefore, this type of website can become an excellent way to collect leads and to directly contact with the potential buyers.

Lead generation

Real estate website development should be primarily targeted at generation of leads and a website developer should aim at designing a system which ensures auto gathering of leads. Thankfully, designers who develop real estate websites are installing excellent lead generation systems in the websites they design.

Fully functional search options

Whenever a prospective buyer visits a real estate website, they most likely initially want to find a search field with advanced options so they can pin down the properties that match their budget range and requirements. Therefore, a website of this type should contain user-friendly search options. Real estate website solutions providers generally equip all websites with advanced search options.


A popular acronym for Internet Data Exchange, IDX is the next big thing in real estate website development. The system facilitates the realtors to fetch and compile the data from MLS websites and make their own real websites more enriched and more user-friendly. These days, IDX is extensively being used in real estate websites and that’s beneficial for both the parties, buyers and sellers.

If you are looking for real estate website solutions now, you should look for a designer/developer who can incorporate all the elements mentioned here in your business website. Futuristic website design can lead to revenue and business growth.

Showing Suite, a San Diego CA based firm has been developing real estate software products and websites since 2001. Real estate website development professionals working here have helped 800,000 realtors to obtain important information straight from the buyers and increase sales and revenue. Opt for our real estate website solutions if you want to stay ahead of your competitors.

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