Comparison of formats used to create broker websites

Posted by SharonEvans on May 9th, 2013

While creating an internet domain for your real estate business, it is imperative to know about the various platforms on which you can create the broker websites. For starters, it ought to be kept in mind that there are two major platforms based on which your website can be built up; namely, IDX and VOW. IDX is also known as Internet Data Exchange whereas VOW is known as Virtual Office Website. While both of these systems are suitable for building up broker sites, the popularity of the IDX system has been on the rise within the last few years. The IDX website design system is basically being held as the next step taken by the MLS, or the Multiple Listing Service, in its circle of evolution. Like the Multiple Listing Service, the Internet Data Exchange system is also a system that acts as the principal and highly essential and effective tool for improving the communication between clients and real estate professionals.

In order to understand the popularity of the IDX website design, it is necessary to see how it differs from the VOW system of website design in the real estate business.

●             The broker websites created in the IDX format can be visited by anyone and everyone wishing to take a look at the site. The websites created in the VOW format, on the other hand, are available to be seen only by those that are already registered either as a customer or as a client.

●             Broker websites created on the IDX format as well as the VOW format both provide the option of searching real estate listings.

●             IDX design based websitse are compatible to display data from the following: Displaying Broker, MLS and Listing broker. On the other hand, VOW design based websites are only compatible to display data from the MLS.

●             Visitors clicking on and browsing through a website created using the IDX format are not required to provide any personal information. On the other hand, visitors browsing through VOW broker websites are required to provide information regarding their property interest as well as their contact information.

●             The IDX site is principally meant for promoting your business, whereas the VOW websites are meant for internal business purposes, serving as a total virtual business conducting platform.

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It is of the utmost importance to keep in mind that both the IDX website design systems and the VOW websites have their own set of pros and cons, drawbacks and strengths. The application is what matters, and even that is determined by the usage of the given website and the purpose of the user.

Thinking of creating broker websites for your business? You have come to just the right place. We are experts in real estate website solutions. With our help, you can rest assured that the domain created in accordance to the IDX website design will be the perfect tool to take your business to new heights of success.