How To Choose The Right Contact Center Technology

Posted by michellewilson on May 15th, 2013

Contact centers have been around for more than a decade and continue to show slow but steady growth.However, for most of the contact center setups, it is due to intermediaries, human errors or other dependencies that such business usually turns into a bad investment.

Broadly the three pillars of such businesses are:

l  Business Development and Customer management

l  Quality of Agents and operations

l  Connectivity and Technology

Historically, these startups are mostly entrepreneur driven businesses and micro management of all the three pillars is done by a one man team. Such entrepreneurs instead must focus on BD and customer management rather than operations and fire-fighting of technology issues. The latter should ideally be handled by hiring good resources or finding good technology partners.

However cash-flow problems and stringent budgets in a small setup, push entrepreneurs to curtail expenses on basic infrastructure and agent quality and thus the entrepreneur is always left to managing the operations internally rather than focusing on business development.


Contact centers are primarily ITeS and IT obviously plays one of the most important role amongst the three pillars. Therefore it should not be compromised to below hygiene levels. We at Drishti are operating in call center software and contact center solution domain since the past 7 years and our experience says it's mostly due to erroneous focus and poor technology specifically in terms of IT infrastructure and connectivity that leads to premature business death.

Technology options available:

Globally Renowned Solutions: What makes them an unpopular choice among the contact centers is the cost implications with each seat costing around K+ dollars including other add on costs like software OS/DB/Server licenses or hardware implications.Recurring service and maintenance costs are additional pain areas.

Free or White Labelled Solutions: These are almost free solutions that can be downloaded off the internet and sold or white labeled by few companies at costs as low as 0 for limitless licenses in a setup costing upto only 0 per seat. They are not meant for serious business and are at most a short term fix. Sales or engineering oriented teams download an open-source solution and either sell it as a service or in most cases illegally white-label it in their name. The companies selling this freeware usually deploy onsite engineers who do very frequent site visits only to simply reboot the server and restart the application rather than fixing the bugs.

So the bottomline is that the the right solution should be one which offers:

1) Robustness and Reliability

2) Intelligence - Predictive Dialer, AMD, Lead Management, Call Back Management, CTI, Supervision and Reporting, Voice Quality and Voip Handling, Dynamic IVR

3) ROI

Ameyo from Drishti provides comprehensive suite of features at amazingly low cost. We provide software based solutions which minimize the hardware costs drastically.

Author Bio: - For more information on  Call Center Software ,visit our website, to request a call back please fill out the form on contact us page and get a live demo of how Ameyo can transform each of your <a href="">Call Center Application</a> !

Like it? Share it!


About the Author

Joined: April 12th, 2013
Articles Posted: 2

More by this author