How to boost your search engine rank with link building strategies

Posted by bradhughes on May 20th, 2013

A quick look into the most common link building strategies shows us that there are so many things that you can do regarding offsite optimization. However, some of these things need to be done in a specific order for you to achieve a good search engine rank as soon as possible. If you do not want to end up like those websites that pay thousands of dollars for a SEO campaign and they are not even indexed by search engines, here is what you should do.

One of the first things you should integrate in your link building strategies is directory submission. The phrase defines the activity of listing your website inside a special website called internet directory. These directories are huge libraries of websites and articles, thoroughly divided into various categories. You need to identify the best category for your website and fill in a form with data. The data are, in fact, a small profile of your website.

Once they review and accept it, the website will show up inside the directory, for either free or for a certain fee. While people barely consult these directories, to search engine’s crawlers is very important as the activity helps you to set “fingerprints” of your site on the World Wide Web. Just make sure that you obtain a listing inside the most popular directories and that you manually perform the submission, without specialized software.

After directory submission, comes article submission, which implies writing articles and posting them on blogs, forums or other related websites and even inside internet directories. The purpose is, again, to introduce relevant content, on relevant websites, which includes at least one link back towards your website. After all, this is the essence of link building strategies and it can truly boost your search engine rank.

Another accessible and relatively pleasant technique is to set up an activity schedule inside the community. From blog commenting, forums profiles and activities to addressing or answering questions on Question and Answer communities, you must try them all. Make sure that your content is useful and that you only link to good pages. Some let you place naked URLs inside your comments; others only make it possible to attach a link on the name you use for the posting.

Nevertheless, there are even websites where your comments will automatically receive a link and a small preview of your latest blog post, in case you have a blog. Speaking of which, keep in mind that Google loves fresh content and a blog page on your website is a great way to add frequently valuable information. The more often you post, the more often you will be visited by crawlers and spiders, obtaining not just the indexation of the pages, but also a good search engine rank.

From your local blog to listings on hundreds of directories, all these strategies grant you a good search engine rank. However, you need to do them the smart way, without spam, and can teach you.

Like it? Share it!


About the Author

Joined: March 10th, 2013
Articles Posted: 38

More by this author