Eye Tracking Usability Is Here To Help

Posted by usabilitysciences on May 30th, 2013

Today, when every internet user visits a number of websites on a daily basis, it is not enough to get your website tested only for its design and the user experience that it proffers, but it is also essential to read the mind of the actual user’s of the site in the most accurate manner. Though it seems to be a bit arduous, but this task can be successfully accomplished through the newly introduced eye tracking web usability testing. Here’s a quick read that will help you understand the pattern which the eyes of a user generally follows while browsing through a typical website so that you design your site accordingly.

First and foremost, any visitor looks up at a new page in a rather common pattern, whereby he follows an F-shape, that is he first scans the page from left to right, then scans in the downward direction, and repeats the process, while scrolling down. This implies that the most important content of the site and call to action should be put up in sync with this pattern.

Then, it has been observed that an eye-catching visual, especially an engaging one, can really help in managing to retain the visitor’s attention and even lead him to answer a call to action, without much pressing.

Another reflection of eye tracking usability testing is that users have grown extremely ignorant towards online advertisements and turn a blind eye towards anything that even remotely looks like one. Thus, it is in the interest of your website that none of the content, whether textual or graphic, gives the look or feel of an advertisement. In case, you are planning to put up an advertisement in any of the web pages, you should ensure that its appearance is extremely subtle and uses the plainest form of text in order to acquire people’s attention.

A good way to make the users feel familiar with a new website is by sticking to certain conventional ways and means, such as keeping the colour of a hyperlink as blue, and not any other. This not only helps the user in feeling comfortable while using the website, but also helps him browse through the content in a rather convenient manner.

So what are you waiting for? Go online and take up the assistance of a proficient company, who will proffer you professional guidance with respect to your website on the basis of its expertise in the field of eye tracking usability testing.

About The Author:

The article has been written by Ben Bishop, the Marketing Manager at Usability Sciences. Usability Sciences offers various Usability Testing services like – Website Usability Testing, Mobile Usability Testing, Website Design Testing, Remote Usability Testing, and Rapid Iterative Testing. They also offer Eye tracking, Web Usability, Card Sorting and Intercept Survey services to improve your web experience. Besides these they also take a keen interest in various online research and competitive usability research study and analysis.