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Benefits of ecommerce for the small business online store

Posted by aletiaitsolutions on July 24th, 2020

It is becoming easier to build an online store for any type of business, regardless of the resources the company has. If until a few years ago it was an obligation to have a presence on the Internet through a website, then, to participate in the conversation on social networks, nowadays, if the business is to sell products or services, the jump to ecommerce, from Control of your own online store is essential for growth. Although, just having an online store is not the objective behind this trend. For that reason, here are some of the benefits of creating an online store. 

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Advantages of ecommerce for small businesses

Store open full time

By automating the tasks of processing purchase requests, means of payment and display of products through an Internet website, online stores allow the business to be available 7 days a week, 24 hours a day. hours, all year. Something very difficult to do in the physical version, due to the high costs that this implies.

Automatic processing of purchase requests

Once the client has chosen their product and accepted the purchase conditions and the proposed price, the request is managed automatically, starting the purchase process, without waiting for it to be approved by an employee. The customer knows that his product has already started the way to his reception place. It also has a benefit for the seller, since he knows that he will have his money in his account.

Increased sales

Although it seems obvious that if there is one more sales channel, they tend to increase, a well-optimized and promoted dedicated ecommerce website not only increases sales, but it does so drastically. Some specialist studies indicate that this happens on an average 250%. Especially for the ease of reaching the target audience: emails, PPC campaigns, SEO, social media marketing, etc.

A magnet for compulsive shoppers

The ability to quickly choose a product and pay just as quickly, makes buyers who can't bear their impulses not resist a good offer, or significant discounts.

Increased business scope

Electronic commerce, especially for small local businesses, allows them to increase their reach. On the Internet there are no limits, anyone with access to the network has the possibility to find the online store, from anywhere in the world. For that reason, the ecommerce platform chosen for the creation of the online store, must support several languages, international means of payment, calculation of shipping costs worldwide, among other issues.

Without a doubt, entering the world of ecommerce is very beneficial for small businesses. The platforms designed for the creation of virtual stores are easy to configure, with benefits almost instantly. Just as many companies suffered for not having a modern website and according to the needs of people, while their competition did, for any business, having an online store is already mandatory.

Also See: Online Store, Small Businesses, Purchase Requests, Ecommerce Website, Store, Online, Ecommerce

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