Understanding What a Trademark Involves and Its Importance

Posted by AngeloEverton on June 7th, 2013

Everyone has heard about trademarks and about how one company can sue another for using different products or services that belonged to the first company. It is something that we hear about every day because of the fact that competition in the business world is growing more and more as time passes by. When you think about trademark, you think about the brand of the TV that you have in your house, about the name of that specific company that came up with the product, about the slogan, about the name of the product and the services that come with it and about all other products that have the same origin.

What a trademark really does is to indicate the origin of a product or a service or even both. Another interesting use of this word is when you talk about someone that does a specific thing or says a specific phrase that originated from that same person and that keep using it. By coming up with that specific behaviour or language, we can say that he or she has a trademark move or saying. Nevertheless, the original meaning of these trademarks is related to the business world where we talk about competition, about offer and demand. The situation can be very easily explained if you understand that if you create something and register it, no one else can use it without your permission.

So, let's say that you have come up with an idea that would get you into business and it would mean creating a company, a product, a brand. However, there are other companies that are in the same field and that can benefit from your idea to improve their products and services. If you decide to start your own company and not register everything from the company name to the product, then anyone can use them without asking for your blessing and you can not do too much about it. Trademarks involve having all the rights over particular services and the products that were created by you or others.

When you have exclusive rights, you are able to do anything to that brand, to that concept, to that logo, to that product and so on. No one else can use any of these elements. It is crucial to know that if you are the first to come up with this concept, product, service and so on, then you will be able to have exclusive rights over all of this. When talking about trademarks, we talk about any of the characteristics of a service or product, including smell, colours used for packaging, logo, name, label and so on in the context where all these things differentiate one product or service from another. If you own the rights to a product or service, then you own everything regarding it.

Do you have an idea, a concept that you want to turn into reality but you do not want anyone else using it? Then why don't you make a few clicks and try to find out more about trademarks and how does everything work? Come up with your own trademark right now!