Why You Should Consider Registering your Trademark US

Posted by AmandaTom on June 24th, 2013

Sure the process of registering your trademark US can be annoying, long and maybe even expensive, but if you choose the right people to aid and represent you, thing will not seem this hard. But why should you go through all this trouble in the first way? What can happen if you do not have registered trademarks?

Well, first of all, you have to think about why the notion of the trademark US was even invented and that is so that people can know what they are buying and whom they are buying from. Actually, nowadays, the brand is considered to be the most important asset a strong company can have. The brand is identified through colors, name, logo and slogan and, in time, the brand acquires certain properties and qualities that, in turn, translate to the products.

That is why a good reason why you should register your trademarks is that in this way, you will be able to protect your brand from competitors. If you fail to register you make it easy for competitors to attack you. They could, for example, register the name before you do and then, they can start legal proceedings saying that you for infringing on their trademark. If a competitor who wants to get you off the market and is not afraid to get their hands dirty gets to register your name before you or registers a very similar one, he can make you stop using your brand and can even make you lose your business overnight. Another situation which can cause you trouble is when an competitor not from the United States registers your trademark in other countries where your trademark US is not protected, and thus he will prevent you from expanding with your name in those countries.

Another important reason why registering your trademarks is very important is because, by doing so, you assure your investors that everything is ok with the company and that everything is legal. Seeing how important it is that any business has exclusive ownership over its brands and marks, sometimes potential investors request that you demonstrate the ownership as a condition of making an investment. The best way to do this is to show them the registration certificate.

By having your trademarks registered you are practically making thing easy for you. You can sleep better at night when you know you are protected and, thus you avoid a lot of legal complications. When a person tries to use your name or logo to sell their inferior products you can simply go to them, show them your trademark registration certificate and they have to stop. In the absence of a trademark registration, it is much harder to sustain a case breach of copyright.

It is important that you have your trademark US registered because this will protect you from people who want to use the goodwill that your brand offers. Furthermore, by registering all your trademarks you can simply sleep better at night because you are protected.