Mobile app brand: how to create a good mobile app brand
Posted by LauraDerbyshire on August 2nd, 2020
We are experiencing exciting days when most people have answers to all kinds of questions at their fingertips. Unusual as it was many years ago, our society now faces changes at different stages, among other things, learning, doing things or making decisions are generally influenced by any closer device they have. 40% of the time spent using phones on an outside phone, 80% of people use a smartphone, 57% of people use more than one type of device, 27 and use only one smartphone and only 14 % use a computer.
The shopping journey has undergone so many changes lately, and as we all know due to this hyper-competitiveness, this brand noise around so many products has made marketers reinvent everything. One of the brightest theories I have heard is about micro-moments that seem mandatory to create stories that influence decisions, stories to use on all the devices necessary for your marketing strategies, this also includes channels. , formats, etc.
So, as we have seen, roughly according to Google, 40% use a smartphone daily as an average consumption day to meet their needs, making it easy to imply that every day and more daily Google searches seem to happen more on smartphones. than on desktop computers.
From a business perspective, if business development and innovation management are not well established, the race to squeeze into this hyper-competitive world of so many brands on the market will envelop your new company or new business. Incorporating this new value into the customer in a timely manner at the business level, along with competitive strategies and value management procedures, is the smartest thing to do. Let's all apply the Competency-Based Strategic Management (CBSM) framework, which was an approach promoted by Sánchez and Heene in the late 1990s and is still useful for many startups. For more information visit For Venues.
As mobile app innovation evolves these days, marketers recognize certain types of mobile app brands.
There are mobile applications whose main objective is to provide end-users with a much smoother browsing experience. For example, Google Maps, Shazam, Foursquare will fall into this category.
Brands that have been consistent offline and have conquered a certain level of positioning or defined their offline strategies are now entering the world of applications and soon begin to offer a successful user experience or performance experience to users.
Tips for implementing a good brand image in mobile applications
First, try to understand that branding is not just about making nice and colorful app designs. He is more than that. The brand is one of the most important key factors in the structuring of the different elements of a business, mainly linking commercial levels, execution levels, operational levels, artistic levels, and obviously Marketing levels.
Always remember your goal. All this trip and micro-moments are planned and designed from client to client, nothing less and nothing more, even the shareholders have swept away. You cannot or should not ignore them. How fun is it to use your mobile application, what value does it give you, what experiences do you turn on? What solutions would help provide or at least guide?
Friendliness and needs. The mobile app is just a channel like a search, screen, video, etc., which means they are part of your marketing plan. Analyze where you are and what needs will be met. What will be the reasons why end-users will start using your mobile app? It's ticking in your heart.
Strengths and weaknesses of its mobile platforms. How unique is it? Or do you think if he offers something unique? It is easy for Internet users to find all kinds of solutions/answers online, it is easy to put them online today. What is the functionality of your mobile application? Are you testing at the same time? Have you experimented with different objectives? Testing should be done carefully before sending it to an app store. Please understand that end-usersAlso See: Mobile App, End Users, Mobile Applications, Mobile Application, Mobile, App, Users
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