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MICELLAR CASEIN MARKET ANALYSIS

Posted by coherentmarketinsight on August 2nd, 2020

It supports faster recovery and promotes a feeling of fullness by delivering protein to muscles up to 12 hours. Moreover, micellar casein stimulates the repair muscles during any injury. Micellar casein is widely used in sports nutrition since it is capable of supplying amino acid to the muscle cells. Furthermore, this protein also used to remove the fat amount present in the body.

The global micellar casein market is projected to reach US$ 1,050 million by the end of 2027, in terms of revenue, growing at CAGR of 6.1% during the forecast period (2019 to 2027).

Drivers

High consumption of protein in sports and bodybuilding products is expected to propel the market growth of micellar casein. For instance, in April 2016, Abbot launched Myoplex Micellar Casein under its EAS Myoplex sports nutrition products line. This product is a nighttime supplement that also includes a blend of HMB, Phosphatidylserine, and Leucine (E3 Fusion).

Growing demand for fortified food is projected to fuel the market growth of micellar casein. Protein fortification is gaining importance of foods with protein ingredients that serve a product with a ‘high-protein’ label. Rising demand for such foods is expected to propel the market growth of micellar casein over the forecast period over the forecast period.

Regionally, North America dominated the global micellar casein market in 2018, reporting 40% market share in terms of revenue, followed by Europe and Asia-Pacific and, respectively.

Market Restraints

The market of micellar casein is facing intense competition from dairy-based, animal and plant-derived protein ingredients which is expected to hinder the market growth. Growing preferences for natural or plant-derived proteins such as pea protein another major factor projected to hamper the market growth of global micellar casein over the forecast period.

Fluctuating milk prices around the globe due to various environmental factors and this is expected to restrict the market growth of micellar casein. Micellar casein is mainly produced from skimmed milk through membrane filtration. Thus prices of milk play very an important role in the overall ingredient price and supply. This is expected to fuel market growth over the forecast period.

Market Opportunities

Rising use of micellar proteins in the protein shakes is expected to create lucrative growth opportunities to the market of micellar proteins over the forecast period. For instance, in April 2017, aspari Nutrition has launched a new protein product to expand is protein portfolio. The lineup includes: Myofusion, IsoFusion, IntraPro and Precision Protein. MyoPure 100% Pure Micellar Casein by Gaspari Nutrition is derived from German Powerhouse, Molkereigesellschaft Lauingen GmbH (MGL) a global company engaged in the development and production of micellar casein.

Increasing application of micellar proteins in the production of low-cheese fat is expected to fuel the market growth over the forecast period. Use of micellar proteins increase the protein content of cheese while reducing fat content and also enhance the cheese yield. This is expected to fuel market growth.

Market Trends

Rising trend of using micellar proteins in juices and nutritional beverages is expected to fuel the market growth of micellar proteins. For example, the use of micellar casein in any beverage can increase the content of milk protein and its blend flavor enhance the flavor of the juice. This is expected to propel the market growth of micellar proteins.

Growing demand for high-protein bakery products is expected to fuel the market growth of micellar proteins. Use of micellar proteins make the high-carb food healthier. According to the Coherent Market Insights analysis, Ingredia, which is a major dairy-based firm, manufactures PRODIET Advance (Micellar Casein); a protein solution developed for use in high-protein puddings.

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Also See: Micellar Casein, Market Growth, Micellar Proteins, Forecast Period, Protein, Micellar, Market

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