How Important is Marijuana SEO For Your Business?
Posted by johnhrq89 on August 6th, 2020
While local authorities are finally accepting the changing landscape in regards to marijuana, it’s still a hot button issue and certain advertising platforms won’t touch it. If you sell legal marijuana products and are trying to find a foothold in the world of eCommerce, it’s unlikely that you will be able to rely on Google Adwords or Facebook marketing to run any PPC campaigns.
The truth is, if you are a business in any kind of restricted industry, you need to understand the importance of search engine optimization. Marijuana SEO can be exceptionally potent for your business, driving hungry organic traffic to your website without the need for ad spend or jumping through hurdles trying to get your ads approved.
The reason why Marijuana SEO is so effective is because, like it or not, search engines don’t discriminate when it comes to certain industries or topics. If you apply proper SEO conventions to your website, no matter the topic or products that you sell, you’re going to rank. This is crucial because when it comes to certain restricted industries such as marijuana, certain medical treatments, and blockchain technologies, you’re not going to be able to serve ads to prospective customers.
You can all but forget about PPC if you are selling cannabis products or any kind of legal marijuana paraphernalia. With the nature of marijuana’s legality in flux in certain states, and how closely it is associated with the holistic health industry as a whole, advertisers are not willing to step forward and be associated with such products. Their loss is actually your gain, because marijuana is an extremely profitable industry if you know how to take the right steps.
Let SEO Carry Your Cannabis Business
Instead, you want to focus on high-quality SEO services for eCommerce that will help you optimize your product pages, improve your site functionality, and inform your customers with carefully cultivated content that is designed to skyrocket your rankings. SEO is a powerful alternative to PPC because not only are you fully in control of what matters you discuss and which products you promote, but you are creating a lasting foundation for your business.
While you can see long-term growth through a well-managed PPC campaign, SEO is ultimately a more effective strategy if you are looking to create a sustainable online store becomes recognized by the search engines and that begins to see a steady stream of organic traffic.
The Right Agency For Your Marijuana SEO
Don’t leave the fate of your business to luck or word of mouth. Take full control of your growth with a sophisticated SEO plan provided by 1Digital®. Their team of experts will be able to help you overcome the challenges that restricted industries typically face, and will be able to better connect you with your customers. You can reach them at 888.982.8269 and they will help you get started on the path to eCommerce success, no matter what industry you are in.Marijuana Seo, Search Engines, Restricted Industries, Organic Traffic, Seo, Marijuana, Business
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