Make More Money Online By User Experience Testing Your Business Website

Posted by usabilitysciences on July 17th, 2013

Usability testing often brings to light certain areas where the website fails to connect with the users; and thus helps the web development team in improvising on such facets. As soon as this is completed, the website starts attracting more traffic and more and more customers begin to bring their business to the site, thereby letting it increase profits. Some of these aspects are listed below:

• Information

It is imperative for a website to provide comprehensible information. The kind which the user is expecting to find. In case of an e-commerce website, it becomes all the more essential that the images, as well as a textual description of the products are such that it gives the complete details of the product so that it becomes easy for the user to place his order.

• One-on-one interaction

Even in the present world scenario of technological advancement, it has been observed on numerous occasions of testing that a customer feels more secure to make a deal, if he is allowed to have a one-on-one interaction. This can be taken care of by providing him with a customer care number, or by enabling the chat option on the website. It has been seen that a website, which provides a contact address is more likely to gain the customer’s confidence as compared to those who don’t.

• User Experience

Concerning the likability of a website, an optimum level of user experience is a must. This is a mixture of various attributes such as the look and feel of the site, the navigation pattern, the quality of content, the ease with which a certain task can be performed, etc.  This can be only optimized by understanding the disparity between what the site presently provides to the customer and what the customer actually expects from it.

• Minimal Advertisements

Though it may prove to be profitable for business on a short-term basis, it must be understood that a large number of advertisements on the home page may actually prove to be discouraging for the customers, and compel them to wander away to other sites. This can be avoided by keeping the ads on the site to a minimum, and instead concentrating on the information provided.

A usability testing helps in identifying the problems that annoy and discourages website users. The test helps in solving the problems that are often connected to low conversion rates or sales.

About The Author:

The article has been written by Ben Bishop, the Marketing Manager at Usability Sciences. Usability Sciences offers various Usability Testing services like – Website Usability Testing, Mobile Usability Testing, Website Design Testing, Remote Usability Testing, and Rapid Iterative Testing. They also offer Eye tracking, Web Usability, Card Sorting and Intercept Survey services to improve your web experience. Besides these they also take a keen interest in various online research and competitive usability research study and analysis.