What Is Digital Signage Content and How Can It Affect Your Business

Posted by tedmark on July 25th, 2013

 Digital signage content and digital signage design are powerful new tools for promoting your business, rivalling the impact of the Internet, TV commercials, radio commercials, billboards, flyers and posters.

Digital signage is its own medium, and this channel of advertising can be used for multiple purposes. You can see digital signage display monitors presenting different type of information, images and even videos in shops, public spaces, at the airport or in subway stations. There are screens in elevators and on trains.

What sets digital signage apart from other mediums is its immediacy and addressability. All digital signage content is scheduled, distributed and managed using the Internet, and that means digital signage content can be changed “on the fly” - as often as needed. So, if today you have decided to show something about a certain product, such as a special offer and a picture of that product, you can automatically make it change to another product and different image by time of day or week.

In a shopping mall, for example, the profiles of typical shoppers can vary greatly from a weekday morning to a weekend afternoon. With digital signage displays, the digital signage creative can be tuned to the different shopper profiles, and scheduled to appear when those types of people are most often there. Why market to teens when they are in school? Or why market to senior citizens when the mall is filled on weekends with young families and teens? Digital signage solves that challenge.

The most impactful digital signage executions rely on the quality of the technology and size and placement of the displays. But the most critical keys to success are high quality creative design and relevant content. Digital signage is a tool that encompasses both digital signage content and digital signage design, and it has the ability of making people interested in what you have to say.

To get people interested in your messages, you need to be creative and find an interesting and original way of sending it through. Digital signage content needs to demand attention visually, and then offer relevant messages.

How can digital signage affect your business? It can attract more customers in a more efficient manner because displays are often positioned at just the right place and moment – often offering messages to people just as they are making important buying decisions. Do you want to advertise to people when they are at home relaxing, or when they are in malls and shops, ready to buy goods and services?

With great creative designs and valuable content, digital signage screens can have a big impact for retail and small business, putting the right promotions and messages in front of consumers at just the right time

Do you want to be able to promote your business in a way that you will know for sure that it will work? Then find out more about digital signage design and digital signage content by making a simple click. Change the way others see your business today!