Concept Underlying the Success of Promotional Stubby Coolers

Posted by adairsawyer on August 4th, 2013

While people love to embark on road trips, one thing that they refrain from adding to their luggage is a stock of beverages to cater for the entire journey, especially beer. This is because for most part of the travel, temperatures are usually high and in the absence of any sizeable refrigeration facility the only option is to buy chilled beer on the way. So how would you react when someone offers you a stubby cooler? Indeed, nowadays it is common for companies to offer personalized stubby coolers and promotional stubby holders as a means of creating awareness about their products and market their brand.

The difference between a stubby holder and a stubby cooler is that the former is meant to accommodate a single container of beer and the latter is meant for carrying the entire week’s stock. Thus, depending on the level of consumption, the user can opt for either of them and can also carry them around irrespective of venue and occasion. Given this high utility, any company that hands out personalized stubby coolers is bound to enjoy high popularity. Likewise, distribution of promotional stubby holders will also ensure that the brand or logo is visible anywhere and everywhere from beaches to bars and restaurants.

In spite of belonging to the most-wanted list, why is it that personalized stubby coolers are hardly available for purchase in the market? On being questioned, most of the owners justified the presence saying that they received it as a gift from the company in question. So when something is being commonly given out as a gift it is but natural for people not to spend their hard-earned money buying it. Looked at from the company’s perspective, giving out promotional stubby holders is likely to accrue a lot of goodwill since the gesture will be appreciated by people every time they would embark on a trip.

Promotional stubby holders are manufactured from neoprene and hence are more durable as compared to visiting cards that are made out of paper or apparel that gets faded and torn after having been subjected to a couple of washes. For the company this implies greater exposure in the market without any kind of renewal or replacement for many long years to come. This in turn results in savings too because the cost of repeated printing is completely eliminated. The icing on the cake is the ease of customization in case you have not been provided with personalized stubby coolers and strongly feel about adding a personal touch. 

Gone are the days when companies resorted to pens and diaries for promoting their brand. With the changing commercial scenario, the situation calls for application of new and fresh ideas and promotional stubby holders could be described as being an outcome of this thinking. Being totally unconventional, these have caught the imagination of customers the world over because they represent an authentic combination of aesthetic and functionality. Particularly appealing is the notion of personalized stubby coolers and the extent of interest can only be gauged by the enthusiasm with which people have accepted these in form of promotional items.

Which are the events that could be effectively ear-marked for distribution of lightweight and anti-slip promotional stubby holders? Events that would top such a list would be those that permit consumption of beverages like musical concerts and sports so that people would use them in full view and thus display the brand as prominently as possible. Likewise, personalized stubby coolers can be used in bars, pubs and nightclubs wherein consumption is usually in gallons and the numbers involved could go into several hundreds. In both cases, it is the brand which is projected in the limelight and duly promoted.

Although these are not commonly sold in the market, personalized stubby coolers are popularly found gracing eating and drinking joints courtesy of the promotional venture of various companies. On an individual level it is the promotional stubby holders which are more preferred because of their easy portability and flexibility.