Decision making in retail packaging

Posted by AmandaTom on August 14th, 2013

When managing a company which produces goods, it’s important to take into consideration the way that you package and market your products. The fact that you can choose plastic bags over other types of materials for packaging is also highly significant. It’s good to be informed about the value of each of your decisions, big or small.

The first thing that you need to do is to protect the goods you are producing. It could be food, computer parts, accessories, fashion clothes etc. Optimal retail packaging can prevent damages and the breaking or deteriorating of objects. But besides the protection role, packaging is also excellent in marketing a product. How many times have you not been attracted to the packaging of different products, up to the point that you choose a product based on its package rather than its contents or ingredients, which often remain forgotten? It’s clear that retail packaging can do a lot for any business, creating visibility around a company. And one of the best ways to do so is by printing plastic bags with logos and company symbols.

Plastic bags can be printed with pretty much any design. The competition is fierce in all aspects of industry, and while not all companies can afford to invest in traditional advertising (TV and radio spots, events, press releases etc.), marketing your business with plastic bags is one of the simplest and cheapest ways to get yourself noticed. Thus, you’ve already got several benefits from packaging: protecting your goods and offering a good impression about your services, and creating visibility around yourself, on a market which is saturated with all sorts of products. Everyone uses plastic bags in multiple daily occasions, and especially when shopping, which implies that the potential of distributing a certain message or image through this medium is enormous. The more they see a certain symbol, logo, message or image, the more familiar people will be with your company and with your products; remember that familiarity with a brand is a key factor in product purchasing.

Besides visibility and protection, retail packaging can also add value to products, making them more attractive and creating a positive image for a company. Using packaging cleverly can add value to your services and can contribute to enhancing the general image people have about your products and the quality that you offer them. Quality packaging can say a lot about the professionalism of a company, so decisions about product marketing should also include retail packaging as a beneficial factor.

Plastic bags and packaging suppliers can help you choose according to your budget while still making quality choices in the benefit of your company. Plan your ideas on the long-term and you will have a clearer picture of what approach you need to take. The trend right now is for green packaging, such as reusable bags, but the truth is that all packaging solutions have their advantages; you only need to establish which ones would do better for your business.

Plastic bags give you an edge on long-term marketing planning. Retail packaging decisions are important to make your business more visible.