Importance Of Human Marketing in Business
Posted by Malene bendtsen on August 24th, 2020
To monetize your skill you need to shift your mind
Mere thinking about kick-starting a business gives you chills. Being the boss of your own self and branding yourself requires overcoming fears. But I have news for you: You don't have to fear marketing and selling. Not anymore.
Being a solopreneur takes getting a little out of your comfort zone. Or rather you need to push the boundaries. I am here to help you gain the confidence so that you can expand your comfort zone and go from stopping your own progress to confidently showing up as the leader YOUR people need you to.
Confidence can be gained by taking actions and dealing with a fear of failures. Stop ignoring your fears and face them head-on. Fear is only our natural response towards anything new, even though there’s no actual danger. Taking baby steps and persistently moving forward will slowly change your self-confidence.
TIP #1: SHOW UP AS A REAL PERSON
The importance of human marketing in business management is all about understanding that you are a PERSON and the people you are trying to convince to do business with you, they are also PERSONS. The number 1 mistake solopreneurs make is to work incredibly hard to position themselves as a professional COMPANY and brand. But guess what? People do not like to buy from professional brands. They like to buy from other PEOPLE. Think about your own purchasing processes. If you are making an investment in anything that is not a routine purchase here is what you will likely do:
You see, you can spend tons of time polishing everything to look astonishing. But in fact, what they want is to find you in step 1 - with a big smile, a compelling personal message that resonates with them, and the opportunity to get to know YOU. Not your product. This is especially true if they are looking to buy a process from you. Some kind of transformation or educational content that will is more intangible and quite often require THEM to step out of their comfort zone.
3 simple ways to show up as a real person from the get-go:
We tend to believe it is our professional skills that need to be the center-piece of our content. Though providing real value with our skills is important, it is not enough though. You need to think of ways to truly connect and give them what they need to evaluate if you are their PERSON.
TIP #2: YOUR CUSTOMERS IS YOUR MARKETING DEPARTMENT
Did you know that in general, only a third of the activities in the buying process has anything at all to do with your marketing? Well, you might have gotten the clue above in tip #1 but seriously.... are you taking that information in for real when thinking about how you are going to market and sell?
The logic is simple: If you as a consumer can go online and find lots of reviews and recommendations from strangers - and you are accustomed to asking your friends, family, and business acquaintances for advice, why would you think your customers are not sharing information about you, your products and services, and what's going on in your business and community? Of course, they will! Good and bad.
So here is the weird tip for you: Focus on producing happy customers!
There! I said it. You should have a marketing plan, yes. You should produce content, yes. You should use paid advertisement, yes (especially retargeting). You should publish a book, yes (with me as your coach obviously 😜). You should...
But first and foremost, you should show up for your current customers and currently active members of your community or groups. THEY are your best marketing asset you could possibly ask for - if they love what you do for them, obviously.
3 simple ways to show up in a bigger way for your customers:
TIP #3: STOP MAKING YOURSELF SMALLER
There is no hard and fast rule to make sure that the marketing strategy for a respective product will flock the customers just because it did in the past. Sometimes big names fail to deliver what small business entrepreneurs achieve. People do NOT have a preference for bigger brands. On the contrary. They want to be able to connect with a real person and that's often not possible with bigger brands. You should, however, not make yourself smaller than you are. Sure, a big number of followers provide some sense of success - but it can also easily foster a sense of inaccessibility. Are you really going to be there for ME?
Before getting into the pointers for better business management it is vital to cater to the fears too. Solopreneurs are often afraid of getting on the bad side of the potential clients or even get rejected since one of their jobs is to monetize their specialty and since they themselves AVOID and REJECT advertisement and anyone unfamiliar trying to sell them anything, how can one LOVE being the marketer themselves? We anticipate customers might also harbor negative emotions owning to the very same reason: A perception of marketing and selling (and to some even earning money) being undesired and perceived as an obscure, possibly dishonest, and thus also very difficult activity. Heck, I even had a belief I was not even aware of: I would become a BAD PERSON if I succeeded! I would become one of those sleazy salespeople, I am hanging up on and my friends and family (and I!) feel negative about.
3 simple ways to show up in a bigger way for YOU:
About the AuthorMalene bendtsen
Joined: August 24th, 2020
Articles Posted: 1
Turn Your Hobby Into A Business
Whether you want a full time income, or are just trying to supplement your income with a side hustle, now is your chance to turn your hobby into a business!
The ultimate visual reference series for drawing the human figure.
Sell Your Photos
Microstock is a business that allows photographers and video makers to sell their content to film directors, webmasters and other kinds of buyers.
WordPress Plugins and Themes - WP Marketer Tools
WordPress Themes and Plugins To Help Grow Your Online Business and Make It More Efficient.
How to launch your own woodworking business for under $1,000.00 and make $90,000 to $150,000 per year!
Make Your Movie Now!
The Filmmaker Training System Contains All Of The Obvious And Not-so-obvious Best Practices For Getting Your Film Made, Seen And Sold!