Content marketing for growing your business

Posted by torontowebdesign on August 26th, 2020

Traditional marketing is evolving and diverging into newer branches- one of the most effective and newest being content marketing. Content marketing is an approach that strategically focuses on creating and dispersing relevant, trendy and unique content to attract and create an audience. This is done to drive some profitable customer action for the business.

Pitching your services and products directly might not attract as many consumers as telling them solutions to their problems can. Presenting solutions in a way that creates and highlights a need for your services is what content marketing is all about.

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Companies and brands using this marketing are prominent in their fields, it has been used by the likes of P&G, Microsoft, John Deere and Cisco System.

Content marketing, if successfully implemented, can result in an increased amount of sales, cost savings and a higher number of retained customers who display brand loyalty. 

This form of marketing is part of all the processes for the following marketing strategies-

  • Social media marketing- content comes before planning a social media feed.
  • PR: Good PR strategies address issues readers really want to know more about, not merely their business.
  • PPC
  • Inbound marketing: For inbound traffic and lead generation.

Content Marketing needs great content to start off with. It helps you create brand awareness and a platform that already has people looking for what you’re selling.

Steps to start content marketing are easy to map out.

Initially, researching is the key. Look for what your customers need, their problems and how your solution can be the best for them out there. Fit your narrative into their solutions.

 Next comes planning- effective planning for each step of the buyer journey is essential and so is having content at hands for each step of this journey- starting from high level to in depth information.

Then, build social proof of your solutions- testimonials and stories that claim your business really does what it claims to do. Distribute your content and get your SEO guys on the job.

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