Comparison of mobile app analytics solutions

Posted by adairsawyer on October 16th, 2013

If you are in the business of developing and selling apps, your worries are not limited to marketing and developing your product. You might think you have it made after you find out your lead generating strategy works and brings you clients steadily, but you will be very far from the truth. Indeed, your troubles are not over, as you will need to track all your clients if you want to have your business run as effectively as possible. The best way to do this is mobile app tracking using a mobile app analytics platform. Of course, there is more than one mobile app analytics platform, and it can be hard choosing the correct one. It’s a good idea to start your search for a mobile app tracking application with the most popular platforms out there.

Not surprisingly, Google offers a mobile app analytics solution. It’s basically Google Analytics with an added mobile app tracking function. It comes in two tiers, free and premium, with the latter offering analysis of 2 billion hits per month and 24/7 live technical support. Both free and premium tiers offer four types of metrics, which are Acquisition, Users, Engagement, and Outcomes.

Apscience mobile app tracking solution entered the arena of mobile app analytics in 2010. Apsalar is the company behind this software, and their product offers segmentation tools, audience management, real time cohort analysis, and funnel analysis. It’s interesting to note that Apsalar’s product, Apscience, is a free product supposed to complement other products of Apsalar.

Cobub Razor is a great open source and free mobile app analytics solution that is written in PHP for web side using Codelgnitor framework. Cobub Razor mobile app tracking platform offers analytical services such as user’s behavior in apps, statistics of mobile devices and their grouping reports, conversation rate, error log analytics of mobile apps, and other neat stuff.

Flurry analytics is another solution for mobile apps. Like Cobub Razor and unlike Google Analytics it was designed mainly for mobile platforms. It focuses on monetization and engagement of users, and works well with other Flurry solutions.

Countly is one of the younger analytics platform. It was created in 2012 as a self-hosted open source platform. It focuses on delivering real time analytics and on being as user friendly and easy to use as possible. There are three choices. First, which is very much what Countly initially was, is free and self-hosted. Second is metered and hosted on Countly’s servers. It’s called Cloud Edition. Third and final product is the Enterprise Edition, which can boast priority support, and is hosted on site.

Finally, Mixpanel was one of the earliest mobile analytics solutions, and it’s still enjoying its measure of success. It started out as a more complex and precise variant of Google Analytics, and can boast  great cohort analysis capabilities, courtesy of its robust segmentation.

Making sure you choose a right mobile app analytics is very important, and a good mobile app tracking platform will help you immensely.