Know More About Multi Channel eCommerce Platform

Posted by virtocommerce on November 6th, 2013

For every owner of online retail businesses increasing the sales is the first and most notable thing. There are a number of channels that can be utilised intelligently for driving in revenue, but managing all of them efficiently poses the greatest challenge. Multi-Channel e-Commerce Platform comes as a boon to these online retail business owners; it is the current trend in the e-commerce market with the capacity to manage all the channels of online retail business efficiently.

What is it?
A multi channel e-commerce platform offers a collaborative approach to the e-commerce. It helps the marketing strategy and the e-commerce channels to work in harmony instead of insisting on point solutions. The platform provides a springboard to the retailers that can be expanded to additional channels or to take the present channel to the next higher level. The multi channel e-commerce platform automates tasks associated with the online selling thus relieving the retailer from additional responsibilities, which can be extraordinarily helpful for the retailer to concentrate on the strategies. It also offers matrices to measure down and assess performance of the products thus helping the retailers to take quick performance driven decisions to achieve their goals.

How it can help online retailers?
The multi channel e-commerce platforms comprise of a number of individual channels, which complements each other and share the same goal to increase the sell. A typical platform of nature can manage a number of channels such as marketplaces, paid search engines, flex feeds, web stores, social and rich media. With the help of a fully integrated multi channel platform, retailers will be able to use a more accurate listing process; it will also help them to have a clearer insight into the performance. Convenience, speed, scalability, accuracy and accountability these are the basic benefits an online retailer can gain from a platform of the stature.

According to researchers, in a retail business the IT team and the marketing team need to work side by side in order to get the best results. If the IT team can produce and present data quickly in the most appropriate formats, marketing teams can implement quick changes to their strategies; making the business more successful. With the multi channel e-commerce platform, the marketing team will have the quickest access to data and information so that they can perform at their best, to achieve the business goals. Check the websites of the provider companies to know the details of such platforms.

About the author:
Artem Burachenok, Owner of the Virto Commerce come up with a mission to make e-Commerce development simple and exciting. Virto Commerce was specifically built for Microsoft Azure to allow on-demand scalability, performance and reliability. They offer b2b e-commerce, b2c e-commerce, asp.net eCommerce and Saas eCommerce.