Soical Media an integral cog for SMEs when developing an online presence

Posted by genedumas on November 11th, 2013

Social media marketing refers to the production of acquiring traffic or attention through social media sites.

The use of social media to market yourself online is usually the process of creating excellent content that is sharable. The way social media works in the world of marketing is by a ‘word of mouth’ development. This means the results are earned media exposure rather than paid media. Here at Digital Next, we have numerous experts (SMEs) who have intelligent strategies to make social media work for you. One of the most important concepts of a social media market plan is timing. The use of timing is crucial in any post, and with the right exposure, can lead to viral explosion.

At this moment in time, Facebook and Twitter pages are an absolute must. These pages are basically a no-cost marketing platform and if used in the right way, can generate a large amount of business for your company. One of the main uses of social media is to interact and Twitter is a perfect platform. For companies, interacting with clients or even rivals, can gain you credibility online. The more credible you are, the more consumers are attracted to your page.

The use of social media to gain clients is becoming more regular. Over the past few years, the amount of clients liaised with online has rocketed. Not only can you post and interact with potential clients, you can direct message your ultimate aim for that company in terms of plans and strategies.