What you need to know about effective logo design?

Posted by SharonEvans on December 3rd, 2013

For companies that are operating in United Kingdom the challenge now is to create a logo that will allow them to win over customers from their competitors. But there are many aspects when it comes to logo design and with the cut throat corporate branding London customers and companies see it imperative that you do it right and cater to all the aspects. For that reason it is best that you go through this article which brings together all the necessary ingredients that make a logo alluring and competitive.

Function

The most important thing in logo design is the function that a logo has to go through. It is important that you don’t ignore the need and the function your logo will be satisfying. Function can be determined through your customers, market, product and other pertinent details. If you are a sporting goods manufacturing company that is looking for young customers then it should know that logo function will be to appeal to a younger demographics and so on. Therefore don’t forget the function of your logo.

Tagline

“Just Do It” is enough for anyone to know that you are talking about Nike. A good tag line is important for logo design and when it comes to corporate branding London companies are accustomed to.  If you are trying to create a new logo it is best that you ensure that the tag line goes coherently with your logo. If you are trying to rebrand yourself and then choose a fresh tagline but make sure that it isn’t a far cry from your previous tag line.

Symbolism

It is a good idea if you are going for symbolism in your logo design. This will help you to associate a simple image with the company and its product. Many companies that have successfully accomplished great corporate branding London city has ever seen have used symbolism in their logo design. Take example of Prudential Insurance Company which uses the image of Rock of Gibraltar which showcases how much the company is steadfast and can be relied on.  Customers have always associated it with the image.

Remember when you are using symbolism changing existing logos will be difficult and can put you out of race when it comes to the competitive Corporate branding London companies are engaged in. 

Make the easy not intricate

One of the greatest powers for your logo design is the complexity. If they are intricate and not simple, you may not be able to gain customer attentions. Simple and coherently done logos are wonderful and easy to use which means that brand loyalists and new customers will easily memorize it. Pepsi, Nike, Reebok and Slazenger are known for their simplistic logos for the very same reason.

If you want to get ahead in the tough and excruciating competition that is corporate branding London based companies are engaged in it is for the best that you hire a professional company or pay meticulous attention to logo design or else you won’t be able to succeed.

Based in London and looking for effective logo design then you can get best logo design and corporate branding London companies and find out the best solutions for your business when it comes to making competitive and appealing logos.