The best online clothing stores are basing their strategies not on price but inf
Posted by vijayvinson on December 16th, 2013
If you haven't yet experienced one of the online clothing stores then you have missed out on a lot. Online womens clothing stores have been creating ripples in the market not just like that. These online stores are adding value to the shoppers and this is why they are being visited by more and more people. The number is burgeoning with each passing year.
Women that shop from online clothing stores are usually the ones that don't have time for shopping. Any woman, if given the chance, would love to spend hours in departmental stores, trying out different items of clothing and buy one or more of the items. For women shopping for clothes is akin to spending quality time on themselves. There are women that use shopping time to relax; there are women that use shopping time to catch up on the latest gossips and there are women that spend time on shopping because they simply love to. But in a city like Los Angeles where there are many working women, spending time on shopping is luxury and most working women cannot afford this time. Maybe they can once in a month or two but they rather prefer shopping online because they can pick the choicest clothes sitting at home.
There is also the price factor associated with online womens clothing stores. The fact that online stores are cheaper than physical stores is actually a fact. You compare the price of an item of clothing in a departmental store and an online store and you will see that it is always available for less online. However, those online retailers that put price as the base of doing business are now finding out that it is not the biggest motivator. The price factor is always there but it cannot be the main strategy. Thankfully most online clothing stores have realized this and this is why they are coming up with innovative marketing techniques to drive visitors and converting them into customers.
Customer service has become the mantra for many online womens clothing stores. Not everyone is managing this piece well and they are losing out to their competitors. When someone shops online from one of the online clothing stores they have some small demands. Those stores that are managing these demands are the ones that are making the most amount of money through e-commerce. Why do you think Amazon.com is one of the most preferred online shopping sites in the world? This is primarily because they have a lot of focus on customer service.
If an online womens clothing store is transparent in its dealing with customers it can expect to do well. Being transparent would mean offering the right products at the right prices, delivering the products on time, offering a transparent return and refund policy and allowing customers to get in touch with their issues. There are online clothing stores that have managed all of this very well and they are expectedly doing well. If you shop online shop from these sites.
Many online womens clothing stores are strategizing around infrastructure. This is because people don’t consider price as the main factor when they shop from online clothing stores.