Peak Grow?, the first commercial reproduction of canine

Posted by renature on December 23rd, 2013

The timing was just right – APRL’s product portfolio, which included Peak Condition™ (later Vertex™); Peak Grow™, the first commercial reproduction of canine bitch milk; Peak Stride™, a joint mobility canine enhancer; Peak Senior™, an anti-aging canine formula; Fast Twitch™, a sprint-dog (greyhound) formula; Power Meat™, first commercial mixture of USFDA human grade; Peak Performance™; and Peak Equine™, nutrition supplement for race horses, went on to become so popular that Fritz was selling 50,000 units a year, despite APRL’s products being more expensive than their synthetically manufactured counterparts. Eventually, feeling the need for a break, Fritz sold APRL in 2000.

“Within a year of selling APRL, when I had thought of taking some time off, I was again restless,” narrates Fritz. In 2001, a year after he sold APRL, he launched Animal Naturals products, under the brand name ReNature.

Animal Naturals took off from where APRL ended. It advocated a holistic lifestyle product range geared not just for improved athletic performance for humans and canines alike, but also a healthier life. The brand name ReNature was carefully chosen, shares Fritz. “ReNature lifestyle advocates a return to nature for both humans and their pets. It is a lifestyle that is in sync with, and not against, nature. Animal Naturals products are made from ingredients derived from natural foods, and ReNature seemed like the perfect brand name for them,” he said.

The concept of ReNature follows from the term Biophilia, which was first coined by Edward O. Wilson of Harvard. The term denotes an inherent tilt in humans towards natural elements such as water, animals and green plants that assist in human survival.

This attraction, which is embedded in the human subconscious, is what makes people gravitate towards nature and is the reason why real estate with a patch of nature nearby commands a premium pricetag. It is also ReNature which makes people choose holiday destinations that take them closer to nature – be it the mountains or the sea – rather than concrete urban jungles.

“ReNature lifestyle advocates a balancing act between the screens and the greens – given that modern lifestyle is divided among the cell phone screen, the computer screen and the TV screen. ReNature lifestyle seeks to correct the ‘bubble boy’ isolation syndrome from nature that has led to a spurt in lifestyle diseases such as obesity, depression, heart attack, stroke and cancer,” said Fritz.

Adoption of ReNature lifestyle means inclusion of natural foods in daily diet, along with exercise and recovery. Apart from the physical benefits, an adoption of ReNature lifestyle brings, such as enhanced immunity and increase in leanness, ReNature lifestyle also helps in stress reduction and mood buoyancy.

Surprisingly, John Muir, over 100 years ago, had advocated a return to Nature, saying that humans would suffer from Vitamin N deficiency – ‘N’ being shorthand for Nature. Bob Fritz said that this would manifest itself as “tired, nerve-shaken and over-civilised life.” The lifestyle diseases mentioned above are a direct consequence of a lack of this vital vitamin. ReNature lifestyle helps combat this deficiency.