How and when to send push notifications to your shopping app users

Posted by AppMySite on September 30th, 2020

Push notifications have emerged as a modern communication tool that is empowering all eCommerce and mCommerce brands. It is being widely used by all for accomplishing multiple business goals.

As it has become easier for businesses to create apps with mobile app builders available online, the competition is also increasing vigorously.

Eventually, the need to use all marketing and communication resources to their full potential has also increased. One such tool is the push notifications.

So, stay tuned and discover the most viable strategies to curate and send push notifications to your shopping app customers.

How to send push notifications that boost sales

Follow the strategies listed below to send notifications the right way:

#1: Make the content entertaining

Create rich or standard push notifications as per the requirement. Include significant elements like:

  • Creative and entertaining copy

  • Relevant image or infographic

  • A CTA and URL for easy access

#2: Reduce the cognitive load

Do not create very long or complicated messages. Keep the language very friendly and simply. Users should be able to process the message within seconds.

#3: Have a helpful approach

The messages should not always have a marketing tone. Instead, try to have a helpful and problem solving approach and personalize the deals and offers to keep consumers amped up.

Push notifications campaigns to optimize traffic

You can send push notifications at the instances listed below and increase your traffic and sales:

#1: Welcome and onboarding

Send a welcome message to users guiding them through the onboarding process. You can also send a welcome offer or give a walk-through about your brand.

#2: Personalized empathy messages

A good marketing campaign does not feel like marketing. So, show your empathetic side to the consumers and send generic wishes, greetings, and messages just to make your consumers feel welcomed.

#3: New stock arrival or exhaustion

The arrival of a new collection or the alert about a preferred stock running out can attract many eyeballs. Send messages to consumers that creates a sense of urgency and attracts immediate attention.

#4: Specialized deals and discounts

Monitor the activity of your consumers and create special offers. Send FYI and sales messages about deals, offers, sales, discounts, coupons etc. You can also ask consumers for rating and reviews.

#5: Order journey progress

Trigger push notifications can be sent at various stages of order processing communicating consumers about the progress. A chain of messages can be sent from order confirmation to delivery.

#6: Abandoned cart reminder

Reminders about abandoned carts and wish lists can spike the sales numbers and lead to conversions. Send messages inviting customers to complete the order process.

#7: Nearby store recommendations

If you have multiple outlets, you can track the location of your consumers and send geo-targeted messages to consumers. Tell them about a store or shop nearby and earn walk-in sales.

Read in Detail: All you need to know about mobile app Push Notifications – A complete guide

Wrapping Up!

This was all from our end today! If you wish to know all about mobile app push notifications, read the detailed article suggested above.

However, if you are still looking for solutions to get an app for your eCommerce mobile app, then sign up for AppMySite free app maker.

Create an app without coding, and enter the mobile app industry within minutes. Claim your space and give your competitors a run for their money.


About the Author

Joined: July 23rd, 2019
Articles Posted: 7

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