Benefits of Multichannel Ecommerce

Posted by Holbi on January 29th, 2014

Amidst adverse economic conditions, the online sales and online businesses are witnessing a notable growth. The ability to shop for things online at affordable rates also at reduced rates drives more and more buyers towards the online stores. With remarkable development in online markets, any business can increase their trade by advertising and selling products online. This process is known as multichannel marketing in which the e-business owners sells their products in their website and also in other marketplaces like eBay, Amazon etc.

Advantages of Multichannel Marketing

The online marketplaces like eBay provide a huge market for trading different products at the same time and at the same time selling becomes really simple and organized. Many eCommerce websites have integrated with eBay to increase their scope in retail business.

Multichannel marketing in which the integration of a website with leading marketplaces provides the following benefits: -

  • The product listing and sales are automatically updated on both the integrated marketplace and also on the eCommerce website simultaneously.
  • When a product is added or removed from ecommerce website, the changes are uploaded directly to the listing at the integrated marketplace.
  • It helps you to list your products from the eBay market to other web stores thereby increasing your sale quotient.
  • With the help of a single system one can, use various channels to edit the web description of different products, manage the product listing, sales, etc.
  • The ecommerce website integration is easy to install and becomes functional in few hours.
  • It increases the retail business significantly by promoting sales using channels.
  • With the help of multichannel marketing orders from different web stores get automatically listed on the eBay market. This provides centralized management of orders and sale of different products under one roof.

Ecommerce Service Providers Online

If you are planning to develop an ecommerce website to promote your business through the online market, you can seek help from ecommerce consultants in learning more about multichannel ecommerce marketing and its benefits. The multichannel marketing is one among the key services offered by the internet marketing or ecommerce service providers online.

Locate the best internet marketing firm that offers full-term multichannel marketing service to their clients. One can browse through the internet and find the best ecommerce consultants who help you develop the best ecommerce website in the market and integrate it with the marketplaces to enable effective multichannel marketing.

About the Author:

This article is written by Vadym Gurevych who holds a Masters of Software Development degree from Kharkiv National Technical University (Ukraine) and has been creating commercial software products for businesses for 15 years. Currently he is the Managing director at Holbi. Holbi is the trading name of DataLink UK Ltd. They believe in online sales and specialize in providing bespoke and b2b ecommerce solutions to small and medium businesses from all over the world. Besides these Holbi also offers ecommerce consulting services.

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Joined: October 25th, 2012
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