3 Attributes of a Great Explainer Video
Posted by powerhouseanimations on February 10th, 2014
Explainer videos have become a hit in the last few years. With new and exciting technologies and services requiring explanation, these short videos have done wonders to educate viewers and address any concerns or questions they might have.
An explainer video has the power to educate your audience and explain a process or service in a short and easy to understand way. Unfortunately, it also has the power to make things even more confusing if the video is not done well. Here are some attributes that help define an effective explainer video:
Simplicity
The purpose of an explainer video is to explain a complex concept, product, or service. If you have something that you need an audience to understand better, an explainer video can make the learning process quick, easy, and fun. Animation often makes ideas or stories easier to communicate. A good explainer video is simple and concise, as viewers tend to lose concentration if a video is too lengthy.
A Well-Written Script
A simple explainer video is nice, but if it doesn’t have an interesting and informative script, your video will not be successful. The purpose of an explainer video is to teach your viewer about your service or answer questions they might have. For example, how does it work? Who is it designed for? How will it make life easier? Depending on your service, you will have many questions that need to be addressed, and only a short time to do so. A good script keeps the target audience in mind and is clear and concise.
Professional Animation
Many explainer videos are animated because animation provides an opportunity for simplicity, creativity and most importantly, effective communication. While having a great script is essential, having a good style is just as important. A professional production company will be able to take your service and script and make it come alive in the video. Professional animation is colorful and vibrant and will grab viewers’ attention with a video that is both engaging and informative
Studies have shown that explainer videos bring a higher conversion rate, which means that viewers of an explainer video are more likely to buy the product or service than those who did not watch one. However, that certainly does not mean that any explainer video will do. It will take the right script and animation in order to effectively communicate your concept to an appropriate audience.
Author's Bio:
Powerhouse Animation is a traditional 2d animation studio based in Austin, Texas. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Coca Cola, Miramax, the USO and more.
To learn more about some of these projects visit www.powerhouseanimation.com.
