How Do You Drive Traffic To Your Website Using Search Engine Marketing?

Posted by Turnoverweb on March 1st, 2014

Search engine marketing (SEM) is a form of internet marketing. This service aims to increase the number of visitors to a particular website by offering increased visibility to the website in all leading search engines.  SEM has been proven to assist a business in receiving a higher Return in Investment (ROI).

A search engine marketing strategy usually includes a variety of different methods and techniques to increase a company’s visibility like search engine optimization, paid placement, and paid inclusion. The most prominent difference between SEO and SEM is that the former one is a free search listing and the latter is a paid search listing.

Driving traffic to a website

SEM follows certain techniques to market a website and bring more traffic.  Some of these techniques are the following:

• The first and foremost technique to drive traffic to any website is through Search Engine Optimization. SEO aims to make a website highly ranked in search engines which attracts more visitors a site. The higher ranked a website is, the more visitors it will attract.
• Pay-per-click (PPC) is another efficient technique. PPC works by placing an advertisement for the company that is placed at the top of a search engine result page. More users will notice it and will drive more traffic to that particular website.
• The convergence of the website with social media to which people visits the most will be another important technique to get more visitors to the website.
• Paid inclusion in search engines has become one of the most efficient ways to drive traffic to a website. Search engines will sell a space in their result for advertisement of the website. This is not like PPC in which the usual pay and ranking the ads takes place.
• In the advertisement, it is better to use attractive but true quotes to make customers visit the website. Because it is very obvious that the customers will be paying attention to some attractive quotes, and at the same time the quotes must be true to satisfy the need of the visitors.

Search engine marketing has become a preferred technique in marketing a website and bringing more traffic to that particular website. Since SEM itself has become a major business, it can be assumed that there will be more SEM service provides that want to assist clients in marketing their websites and brand. When shopping around for a good SEM provider it is important to see who takes advantage of the best and most effective tactics for a certain business. A provider should be picked based on their previous successes and attention to what strategies will give the client their best ROI.

About the author:

This article is written by Franz Israel, who is also associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.