How Do You Drive Traffic To Your Website Using Search Engine Marketing?
Posted by Turnoverweb on March 1st, 2014
Search engine marketing (SEM) is a form of internet marketing. This service aims to increase the number of visitors to a particular website by offering increased visibility to the website in all leading search engines. SEM has been proven to assist a business in receiving a higher Return in Investment (ROI).
A search engine marketing strategy usually includes a variety of different methods and techniques to increase a company’s visibility like search engine optimization, paid placement, and paid inclusion. The most prominent difference between SEO and SEM is that the former one is a free search listing and the latter is a paid search listing.
Driving traffic to a website
SEM follows certain techniques to market a website and bring more traffic. Some of these techniques are the following:
Search engine marketing has become a preferred technique in marketing a website and bringing more traffic to that particular website. Since SEM itself has become a major business, it can be assumed that there will be more SEM service provides that want to assist clients in marketing their websites and brand. When shopping around for a good SEM provider it is important to see who takes advantage of the best and most effective tactics for a certain business. A provider should be picked based on their previous successes and attention to what strategies will give the client their best ROI.
About the author:
This article is written by Franz Israel, who is also associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.
Like it? Share it!
About the AuthorTurnoverweb
Joined: December 17th, 2013
Articles Posted: 32
More by this author