What clothing boutiques online need to do to keep their women customers happy
Posted by AllmaJess on March 13th, 2014
The last thing a woman wants is to pay more for an item that they find out their friend got for less. With more women than ever now making shopping decisions online stores need to know what women want in online shopping. For any of the top clothing boutiques online price is a very important parameter for women shoppers. The modern online clothing boutiques cannot survive without women shoppers and hence they need to understand what women shoppers want from them.
We have already talked about the price element. For any of the online clothing boutiques that sell clothes exclusively for women it is highly critical that they offer their products at competitive prices. And even if they charge slightly more than competition they need to clearly explain the reason. When it comes to price women are extremely sensitive and it always makes sense for any of the clothing boutiques online to be absolutely transparent on this front.
Women love bragging about any deal or discount that they manage to get. If one of the clothing boutiques online declares that they are offering the best deals on the latest trends then they have to be absolutely sure about this promotion. God help if a woman buys from the store and finds out that another store is offering a better bargain for the same product. So again we come back to the concept of transparency and any of the online clothing boutiques with women customers have to consider this element very carefully.
The other area where all the online clothing boutiques have to be transparent with their women customers is in the products that they offer. Nothing pains a woman more when she finds that she paid for something and got something else altogether. Women are also very finicky about the fit of their clothes and so it may be a good idea for any online clothing store to have an application for measuring size. But this is a good to have element and one may do without it.
Going back to size the best clothing boutiques online also ensure that their terms and conditions for exchange and refund are also totally transparent. More women send back clothes than men and the seller has to be sensitive about this matter, especially when they have women oriented products on offer. Most women are extremely cautious about shopping online and many of them ensure that they visit the terms and conditions page before making the payment. So the page design has to be such that everything is understood clearly and there is no ambiguity.
For online clothing boutiques it is easy to earn a bad name if they are not able to satisfy their women customers. Women tend to discuss their shopping with their friends and so word of mouth is highly applicable for them. The best clothing boutiques online are able to do well because they get their women customers speak positively about their shopping experience. The seller constantly needs to learn to be able to manage this.
Even the top clothing boutiques online find it hard to please their women shoppers. For the best online clothing boutiques it is all about transparency to keep women shoppers happy.
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About the AuthorAllmaJess
Joined: March 15th, 2013
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