5 Ways to Improve Your Social Media Marketing Strategies

Posted by Turnoverweb on March 21st, 2014

Social media has become an integral part of all our lives today. As a result of consumers spending so much time on it, social media can help in marketing your ideas and business better than any other medium. This medium has been very active in recent years, with brand awareness campaigns, news updates and general brand marketing.

When done correctly social media can help enhance your performance as a company by putting you in the picture immediately to audiences globally and locally. Here are a five ways by which you can improve social media marketing strategies:

So, How Much Is Too Much?


Too much tweeting or Facebook posting can overexposure your business and potentially make you lose customers (no one wants to see your brand in their newsfeed 7 times ad day). It is a best practice to make sure you don’t post too much. Set up an editorial calendar to help you know when, what and how much to post. Look out for the number of campaigns run by your competitors and set your pace accordingly. It is also a great idea to not just share your content, talk about industry news or things that your customer base will be interested in.

Quick Response To Comments


Make sure to set up a sort of alarm system through which you can respond to a tweet or a comment about your brand immediately. This gives a positive impact on the customers because they feel you are listening to them actively—engaging a lead can turn them into a customer quickly. And, while doing so, make the response simple and if possible, you can give out a few information/tips based on the subject of the comment.

Customer Service Issues


Now, not all tweets or comments coming in may be positive. There may be some negative comments about the lax in customer service or problem with the products of the brand. Always give a personal response to the issue in hand and a promise to resolve it promptly. Though not all customer care issues can be solved on social media, you can always promise to find a solution or give a customer service number to contact in case of further issues.  And, once the issue is resolved, thank the customer for the patience and cooperation he has given in solving the issue (this way, goodwill prevails for the brand).

Look Out For Posts Related To Competitors


Follow similar brands, see what they are talking about and how you can improve your customers experience based on what competitors are doing well or poorly. Do not use a personal account to talk negatively about a competitor, you want your brand to stand out because of the quality of service or product not because you are the lesser of two evils.

Cash-In On A Social Issue/Event


Social media is always buzzing with comments and discussions about any international event or issue. And, if these issues relate to your brand, make sure to join the discussion and comment about it, with a slight mention of the brand name.

Though social media is used as a marketing medium by many brands, explicit marketing leaves a bad taste on the customers. Work on these five ways to avoid it and if you still have an issue, contact a good social media marketing service provider, which can help you out with social media optimization (SMO).

About the author:


This article is written by Franz Enrique Israel, who is also associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.

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Joined: December 17th, 2013
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