Impact of hiding “likes” on Instagram and future outlook

Posted by freddylime on November 10th, 2020

Instagram has announced that it will conduct a test in Japan to hide "likes" and video views for images posted on July 19th. Launched in Canada in May of this year, the test has been launched in seven countries: Japan, Australia, Brazil, Canada, Ireland, Italy, and New Zealand to collect feedback from more countries and territories.  .. This test seems to be aimed at Instagram, which wants users to emphasize the content of posts to be shared and the "connection" on Instagram, not the number of likes. Only the number of likes of other people's posts is hidden, and only you can see your posts. (If you tap "XXX and others like" on the post, you can check the number of "likes" and the number of video views attached to your post.) What kind of response did this test have?

I have predicted whether there was any, and the future outlook of Buy Instagram Likes so please read it to the end. Japanese translation You can tap the list of people you like to see how many likes you have, but your friends can't see how much your post has been liked.

Content 

1 Response that "Like" is hidden on Instagram

2 Benefits of hiding Instagram likes

2.1 You can now enjoy posting freely

2.2 Reduction of radical behavior and annoying behavior

3 Disadvantages of hiding likes

3.1 Decreased post motivation

3.2 Economic effect

3.3 Instagrammer's evaluation criteria are ambiguous

4 "Prospects"

5 Summary

Responses to hiding "likes" on Instagram

First of all, I would like to look at the impact of such tests. Currently, this test, which has been introduced on a trial basis, may or may not be seen as some likes. You may or may not have this test done around you or in your account. There are pros and cons to this move on Instagram on such as Twitter. The hashtag #instagramDELETE has become a trend on Twitter, and some people have deleted Instagram itself from their smartphones, probably because of the time when Instagram post display problems continued. On the other hand, the opinion of the supporters is not Twitter, etc., but it may be reasonable to think that those who want to be released from the so-called tiredness have left Instagram in the first place. Still,for those who want to continue Instagram, this test may be a good endeavor. In the next part, let's take a look at the benefits of hiding.

Benefits of hiding Instagram likes

You can now enjoy posting freely

 The primary purpose stated in the announcement when this test was conducted was to "relieve the pressure of posting photos on Instagram." It's been a long time since the word "Instagram" was chosen as a buzzword in 2017, but the heat hasn't diminished yet. Even in commercial facilities and food and drink, "whether or not it looks good on Instagram" is made as one criterion, and consumers are also exposed to the stress of having to take "shining" pictures when consuming. It is. If you wake up in the morning, first of all, Instagram on the train while commuting to school, Instagram on the bed before going to bed, etc., all day long, even those who check the glittering posts of friends and celebrities. Isn't it? In the first place, Instagram was an app that allows you to share photos with fashionable processing and filters, and its world view was the reason for its popularity, but it may be said that it is walking alone or running out of control depending on the person. not. By hiding "likes" this time, we can predict that we will be less conscious of comparing with others, will be able to post more freely in our way, and will be able to enjoy the community of Instagram.

Reduction of radical behavior and annoying behavior

As with all, not just Instagram these days, it has become a social problem to take radical actions or annoying acts to like. On YouTube and Twitter, a man who works on convenience store products and a part-time clerk who goes into the refrigerator became a hot topic, and it became a firestorm. Instagram is no exception. Some people ridicule people who do not care about their surroundings to take pictures that "Instagram" and run into annoying or radical acts as "Instagram flies" because of their flocking appearance. .. Even at World Heritage Sites and popular spots around the world, the problem of being able to enter private land or destroying historic buildings is often talked about. Even in Japan, the act of taking a picture in an exclusion zone or the middle of a road is being carried out straightforwardly, and locals are complaining. Especially near the boom of Instagram-worthy sweets such as tapioca, there is a problem of garbage. Tapioca has purposely ordered a large size just for Instagram, and the remaining drinks that could not be drunk are thrown away in the city. It has been criticized that soft-serve ice cream that looks good on Instagram is thrown into the trash can without being eaten to the end, and the food is poor.

By hiding "likes", the heating "Instagram" and the social problems and annoying acts that occur in proportion to it may be reduced.

Disadvantages of hiding likes

While there is an advantage that "likes" are hidden on Instagram, there may be disadvantages as well.

Decreased post motivation

As mentioned in the merit part, the fact that only you can see the "likes" that you can get means that only each individual can recognize the magnitude of "surprise" and "impression" of the post. Some people in the world keep their motivation by comparing it with others. For those who want to show what people recognize, or more specifically, how many people recognize it, this test has been judged to be worthless. It's quite natural for such people to think, "If people can't see the number of likes, it doesn't make sense to go to Instagram spots and take dozens of photos with particular attention to the angle of view and composition." Instagram is supported by these enthusiastic people who upload photos. The fact that such people stop using Instagram represents the decline of Instagram itself.

Economic effect

The number of active Instagram users and usage time are still on the rise. Money collects where people gather. The contribution that Instagram contributes to modern marketing is immeasurable. From a corporate perspective, unlike Twitter, which has a timeline that flows in chronological order, Instagram, which uses an algorithmic timeline, boasts a high level of engagement compared to other As an information dissemination tool, this engagement rate cannot be overlooked. This is because we can effectively approach those who are interested in our products. In particular, many EC sites customize the "shopping function" like a catalog that can directly connect their Instagram account to the site and use it as the main customer inflow pipe. When Instagram declines, companies that have relied on Instagram will be hit hard.

It's easy to imagine the economic loss from an individual's perspective that occurs when Instagram declines, but it simply discourages purchasing.  Is an important factor. People who buy many swimsuits in one summer so as not to double the swimsuits posted once when going to the sea or the pool, or buy a big float of several thousand yen that looks better on Instagram than a float of several hundred yen There is a big part that the purchase motivation depends on the Instagram. The decline of Instagram also affects the consumption behavior of these individuals.

Instagrammer's evaluation criteria are ambiguous

By introducing products and spots by Instagrammers, we will form trends and spread them to general consumers. Instagrammers are also part of modern marketing. Including micro-influencers with more than 10,000 followers, there are many influencers in Japan. It is said that the advertising activities of companies using influencers are different from general TVCM and street advertising, they can approach consumers more effectively and at low cost, and the conversion rate is high. Depending on the number of followers in the account of the person requested by the company, influencers also generate income and many people make a living. When a company wants to carry out such influencer marketing, the number of likes is one of the criteria for a company to find someone who can introduce its products more effectively. Of course, the number of followers is the main criterion, but you can tell what the account has followers who are interested in by the number of likes. Hiding the "Like" number makes it unclear what kind of followers the account has, and even if an influencer is found, it can be judged whether it is an influencer that can be effectively spread. It will be difficult.

"Prospects"

Based on the above advantages and disadvantages, hiding "likes" maybe a little good for individuals, but it seems that the disadvantages are greater for Instagrammers and companies. To put it in the extreme, it is expected that the number of active users of the Instagram app itself will decrease, and users will move away. Many have been explosively popular for a while but are gradually becoming obsolete. The management side of Instagram does not want such an end. A possible countermeasure is to allow the user to select the number of "likes" for each image, "public/private". As an image, it is the same as you can select "Public / Private" of YouTube video views display. This allows Instagrammers who want to see the number of likes to be made public, and those who are stressed by posting can be made private so that each individual can enjoy their own Instagram. If you want to be an Instagrammer, don't neglect your efforts to increase your likes. Be confident and personalize your posts so that you can show your insights to others at any time. Also, if "likes" are closed to the public, "number of followers" and "number of comments" will be the criteria that are more likely to be noticed, so be sure to post with that person in mind.

Summary

Hiding Instagram likes has both positive and negative consequences.

Positive impact

・ Free from posting stress and create an environment where you can freely enjoy Instagram

・ Reduces social problems such as annoying acts of seeking heated Instagram photos

bad effect

・ The motivation to post photos is reduced, and the opportunity to use the app is reduced.

・ Financial loss when Instagram declines for both individuals and companies

・ It becomes difficult to find an Instagrammer who is effective in publicizing your company's products.

Carefully scrutinize how it will affect your account, wait for future developments, and keep in mind to post with "likes," "followers," and "comments."