Baby Stroller and Pram Market Industry In Depth Research, Advancements 2024

Posted by Ritu on November 11th, 2020

The baby stroller and pram market size in the US has the potential to grow by USD 75.30 million during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

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This report provides a detailed analysis of the market by product (baby comfort stroller, baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Artsana Spa, Baby Trend Inc., Britax Excelsior Ltd., Bugaboo International BV, Combi Corp., Dorel Industries Inc., Goodbaby International Holdings Ltd., Inglesina USA Inc., Newell Brands Inc., and Nuna International BV.

Who are the Major Baby Stroller and Pram Vendors in US?
The market is fragmented. The key vendors in the market are focusing on new product launches to expand their geographical reach and increase their market shares. Artsana Spa, Baby Trend Inc., and Britax Excelsior Ltd. are some of the major market participants. Although growing demand for baby strollers and prams that are compliant with safety regulations will offer immense growth opportunities, improper use of baby strollers could lead to accident will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this baby stroller and pram market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this baby stroller and pram market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

Artsana Spa
Baby Trend Inc.
Britax Excelsior Ltd.
Bugaboo International BV
Combi Corp.
Dorel Industries Inc.
Goodbaby International Holdings Ltd.
Inglesina USA Inc.
Newell Brands Inc.
Nuna International BV
What are the Major Product Segments in the Baby Stroller and Pram Market in US?

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Baby comfort strollers are bigger in size, heavy, and bulky. Such strollers may weigh more than 20 pounds and are offered with a 2D folding mechanism. These strollers possess varied features such as large storage baskets, canopy, parent and child trays, and full recline. The comfort strollers have an aluminum-framed structure that makes them a little heavier in weight, this in turn increase its stability, makes it resistant to rust and maneuverable.

Market growth in this segment will be faster than the growth of the market in the baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the baby stroller and pram market size.

How will the Rise in Number of Working Women Professionals Influence Baby Stroller and Pram Market Growth in US?

Changes in consumer lifestyles have led to the increase in number of working women professionals in the US. Parents have become more involved socially and do not like to compromise on their social commitments and leisure activities. The expected increase in the women participation rate in the US workforce and the consumers' continuous demand for convenience and safety will drive the market for baby strollers and prams in the US. Moreover, with increased disposable income, consumers are now investing more in high-quality baby strollers and prams, a key factor that will drive market growth during the forecast period.

Innovation and portfolio extension that leads to premiumization of products is one of the major baby stroller and pram market trends that will gain traction during the forecast period. Baby strollers and prams with innovative features and functionality are highly-priced as compared to the other types of regular strollers and prams. Vendors are focusing on differentiating themselves from other competitors and are manufacturing strollers with add-on features and designs. The integration of innovative features in baby strollers and prams will lead to product premiumization. Such factors will drive baby stroller and pram market growth in the US at a CAGR of almost 4%.