Web Analytics Market Regional Analysis and Forecast till 2025 by Key Players

Posted by Ehtesham Peerzade on November 11th, 2020

Market Highlights

As per the research by Market Research Future Reports (MRFR), the global web analytics market is estimated to value USD 9.11 billion, thriving at a CAGR of 19.96% during the forecast period from 2019 to 2025. The increasing demand is the primary factor driving the global web analytics market 2020. There has been an inclination towards data-driven business operations to have the benefit of competitive advantage in the market has additionally propelled the market. The market seeks opportunities from the rising demand for cloud-based solutions and the increasing need for predictive analytics solutions among the organizations. Several industries have been using web analytics to strengthen their position in the market. In this regard, the market for web analytics is projected to grow significantly. Besides, marketing mechanization is also likely to help in market expansion. However, the scarcity of expertise in the industry is likely to impede the market.

Top Impacting Factors

Web analytics is an analysis and measurement of web data, which provide data about the number of pages viewed and several visitors to a website. Benefits of web analytics are noted to be a track bounce rate, visitors count, identify exit pages: identify the target market, measure web traffic, and more. The web analytics are applicable in various verticals such as BFSI, retail & consumer goods, travel & hospitality, government, healthcare & life sciences, media & entertainment, telecommunication & IT and others. Since years, there have been various technological advancements by top players that are driving the growth of the market. In the case of point, in 2012, as per Moz, Inc. Google analytics used metrics to watch the launch of an e-commerce website for the first six to track different metrics. Furthermore, in 2012, Woopra for web analytics and customer engagement traced 200,000 websites, 15 billion actions per months and over half a million visitor per minutes.

The worldwide web analytics market is envisioned to achieve momentum from the continuous rise in marketing automation and online shopping. Escalating awareness about the effective utilization of vast chunks of unorganized data and improving the performance of web analytics solutions could create commanding opportunities in the market in the future timeframe. The introduction of connected services such as mobile analytics and the benefit of carefully understanding user demographics with the use of web analytics is foretelling to set the tone for consistent growth for market players in the coming time—free from COVID 19 pandemic.

Segmentation:

The global web analytics market can be segregated on the basis of deployment, vertical, application, component, and region.

On the basis of deployment, the global web analytics market can be classified into on-cloud and on-premise.

On the basis of vertical, the global web analytics market can be classified into BFSI, IT & telecommunication, media & entertainment, government, retail & e-commerce, travel & hospitality, and others.

On the basis of application, the global web analytics market can be classified into targeting & behavioral, social media management, analysis, multichannel campaign analysis, display advertising optimization, and others.

On the basis of components, the global web analytics market can be classified into solution and service. The solution segment has been further classified into behavior-based targeting, marketing automation, heat map analytics, search engine tracking & ranking, and others. The service segment can be further classified into managed service and professional service.

On the basis of region, the global web analytics market can be classified into North America, Europe, Asia-Pacific, and the Rest of the World (Row).

Region-Wise Outlook

On the basis of the market dimension, North America is envisaged to become a leading position in the web analytics market. The growth in adoption of web analytics in small and medium-sized businesses (SMBs) could up the augmentation of the market in North America.

On the other hand, developing countries in the Asia Pacific (APAC) could aid the region to exhibit an elevated CAGR growth in the predictable future. Other promising regions, such as the Middle East and Africa (MEA) could display a dip in their growth compared to that of APAC.

Top Industry Players

The global web analytics market is probable to feel the presence of top-level players such as AT Internet (France), Adobe Systems, Inc. (US), IBM Corporation (US), Google (US), MicroStrategy Incorporated (US), Microsoft Corporation (US),  Splunk, Inc. (US), SAS Institute, Inc. (US), Hotjar Ltd (Malta), Tableau Software (US), comScore, Inc. (US), Yahoo, Inc. (US), Mixpanel (US), SimilarWeb Ltd (US), and Netbiscuits (Germany).

Browse Complete Report @ https://www.marketresearchfuture.com/reports/web-analytics-market-9556