Insight to the DIGITALIZED World

Posted by Gravity Alpha Technologies on November 11th, 2020

Insight to the DIGITALIZED World

The world today as we see is rapidly moving from analogue to digital. People are getting use to more and more digital content on a daily basis like on mobile phones, laptops, desktop computers at work, etc. and  it’s now become an integral part that should be included in the marketing strategies for all mid to large level companies.

So what is Digital marketing? In a lay man’s language - digital marketing is a way to promote brands and services in the forms of electronic media. Digital marketing is not same as the traditional marketing, as it involves the use of channels and methods that enable an organization to analyse marketing campaigns and get actual outcomes from it.

Digital media is so universal that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now open not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them better. People want brands they can trust, more real communications that are personalized and significant, and offers custom-made to their needs and likings.

Most important thing about digital methods of communication and marketing are its faster, more adaptable, practical and simplified, so it is perhaps predictable that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much probable to marketers as it does to consumers.

Before we talk about the importance let’s see what the key forms of Digital Marketing are:

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)

All of these are the tools and play a role in your digital marketing strategy.

 So talking about how does Digital Marketing play a role in brand growth??

Digital Marketing helps you make use of recognised strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. Using a digital marketing strategy helps us reach new clients, brand visibility, and impactful revenue generating opportunities.

How to do Digital Marketing right? Here are three keys to digital marketing success:

  •        Manage complex customer relationships across a variety of channels – both digital and traditional.
  •        Respond to and initiate dynamic customer interactions.
  •        Extract value from big data to make better decisions faster.

According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals.

The bottom line is, the digital age is here, and those businesses that fail to familiarise to the new marketing environment are at great risk of going extinct sooner rather than later.


Gravity Alpha Technologies

About the Author

Gravity Alpha Technologies
Joined: November 11th, 2020
Articles Posted: 1

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