Top things to check before your website goes live- SEO checklist

Posted by Straight Up Digital on November 11th, 2020

When internet marketing, it’s important your site and all your content is designed to attract your potential market or customers. SEO on Gold Coast is all about giving your potential as well as existing customers what they want in terms of value and entertainment for the time they spend on your site. Your branding is your most important asset; it allows your customers and those looking for the products and services you provide to instantly recognize your company and the quality you provide.

Before your website goes live you need to very carefully check your SEO checklist to ensure all your content is properly optimized. SEO is really largely a matter of common sense and following the SEO guidelines. Some of the most important things that are required to be SEO compliant on The gold Coast:

• Content

As you will have heard many times content is king, this is not just a fanciful thought, but a reality. Your content is the most important part of your web presence, in terms of usefulness to your audience and those you wish to attract. It must be:

1. Original

This is important because web crawlers search the content of sites and do not like duplication. Often when they find duplicate content they assess this as spam or copied so are likely to award it a lower rating

2. Accuracy

It’s important that when making statements that you can substantiate them as this gives you credibility. Making statements that are inaccurate or are misleading will likely cause your site to be penalized by a low ranking or even completely dropped from search results

3. Relevancy

It’s important the content of your site is highly relevant to your keywords, titles and the theme of your branding. Unnecessary clutter, just makes it harder for visitors to find what they are looking for and to have their problems solved so they are likely to look elsewhere

4. Value

Your visitors demand value for the time they spend on your site and if they do not instantly discover value they are very likely to leave. It only takes a fraction of a second for visitors to decide whether they like or dislike your site so that’s how much time you have to show you offer them value for their time. It’s vital you use this time well, so talk with your SEO Company on The Gold Coast to make sure you’re giving instant value to all your visitors

• Speed and Ease

Page loading times and site navigation ease are vital components of SEO on The Gold Coast, for every second delay in your loading speed you are losing potential customers

• Site Navigation

Having a clean, clear and easy to navigate website and content pages means your visitors can quickly find what they are looking for and also find interesting and valuable relevant content encouraging them to remain longer on your site. The longer they stay on your site the more likely they are to trust you and become a paying customer. This also suggests to the search engines that your site is important and valuable, so they’re more likely to award you a better ranking

A vital aspect of any internet business on The Gold Coast is being SEO compliant as it allows you to gain a higher search ranking and more exposure to potential customers.