Ecommerce Launch Guide: 5 things to consider for a successful eCommerce launch

Posted by Ray Vin on November 11th, 2020

You don’t have to be Jeff Bezos to earn good money selling stuff on the web.

Here’s an ecommerce launch guide for the eCommerce enthusiasts. Some of it will cover what are the steps to launch an ecommerce. 

Checklist for ecommerce website launch

Here are the few things you should consider for a successful website launch. 

  • Identify the right technologies and the right server

To design and develop your eCommerce website, you don't need to understand coding. What you do need is a platform that can help you create a well-built website. From domain name to hosting plan, such a platform should make everything easier. Some popular platforms are Shopify, Magento, and Woocommerce. 

You also need to choose the right server for your website. A website runs constantly, and even a minute of delay can be harmful. So, a bad server can cause you a lot of money. Some great servers are AWS and HostGator. 

  • Make an eCommerce website user & search engine friendly

Make sure that the navigation is easy and fast. Make sure the URL is user-friendly by simplifying it. Integrate relevant keywords BEFORE the launch but avoid keyword stuffing. Create an internal link structure so you can decide where your eCommerce is given priority. And finally, categorize each page well based on previously decided criteria. 

  • Test the checkout process 

The checkout process must be simple, short, and smooth like butter. Optimize it to ensure there are no distractions for the user, include order summary, and remember to make it mobile-friendly because 3 out of 4 online shoppers say that they are more likely to visit a mobile-friendly website. 

Also, allow customers to pay using several different payment methods, including their digital wallets because 56% of online customers expect the same. 

  • Don’t forget to perfect the legal information

Make sure that you have checked, double-checked, and triple-checked your eCommerce shipping, returns, and privacy policy. Why? Because if there are any mistakes in them, your business might suffer legal issues in the long run. A simplistic structure of such policies is easily available on the internet. All you have to do is customize them according to your requirements and conditions. 

  • Ace SEO and content optimization

SEO and content optimization are of utmost importance if you want to ensure that your eCommerce succeeds. SEO optimization drives traffic, and content optimization keeps them. So you can use relative keywords, meta tags, better content, increase speed, better user experience. 

In content, you can use clear product attributes including but not limited to USPs, features, details, and uses. Make sure the product shoot is done strategically. The images should be high-resolution and focused. If possible, use 360-degree viewing and bigger images. 

Don't forget marketing! Create SEO-enhanced relevant content for a pre-launch buzz and for post-launch reminders. Monitor social media channels for what's new and customize it per your brand, interact genuinely with your first customers, highlight customer stories, run contests, and highlight the positive experiences. 

Bonus tips:

  1. Customize pricing strategy

Create a pricing strategy based on research. Keep it competitive and alluring for the buyer.

  1. Manage third-party tie-ups

Make sure the third-party tie-ups like shipping, delivery, payment, and even SMS are from trusted, fast, and known sources. This will save you money and hassle. If you're using third-party tools for abandoned cart or reminder emailers, make sure they are trusted too. Like Omnisend and Mailchimp. 

  1. Proper CRM integration for database

If you're looking for a speedy sales process, personalized customer experience, and compliant governance ensuring privacy and appropriate access then you need a good CRM integration for the database. 

Tying it up

This can be the beginning of your success. The process can feel like you’re solving a difficult puzzle, but it’s rewarding all the same. 

We hope following this blog helps provide you with a clearer roadmap. But as always, this is just a blueprint, and you'll discover more as you go. 

MMBO is a top Online Marketing Company in Delhi NCR. We are experts in eCommerce website development, management, and marketing. We have been in the field for many years and have successfully helped launch many companies.

Ray Vin

About the Author

Ray Vin
Joined: November 11th, 2020
Articles Posted: 1

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