Any Business Owner Can Make Worthwhile Use of a Local SEO Directory List

Posted by Jason Baker on November 13th, 2020

Many small business owners today understand how important Google My Business listings are in general. Setting up a Google My Business account is easy enough and all that is required to update the information contained in that popular directory.

There are dozens of other similar services that receive plenty of attention from users, too. Business owners frequently overlook these and end up paying a high but avoidable price for the oversight.

In addition to generating traffic of their own, local business directories can contribute to a website's standing with search engines. A business owner who makes good use of a local SEO directory list can thereby produce worthwhile progress of two distinct kinds.

An Especially Accessible Way of Improving Local SEO

SEO conducted on behalf of large regional, national, and global businesses often proves particularly complex and challenging. Smaller companies with a local focus typically have it a lot easier when it comes to pushing pages higher in the search results rankings.

When local SEO services take on new clients, they normally start by harvesting the lowest-hanging fruit. This will often mean, for example, addressing technical, on-page issues that can be fixed quite easily.

Another proven way to give a local business website an SEO boost is to get it listed in more directories. The Best local SEO services today go well beyond Google My Business when they engage in such activities.

Arcane Marketing Local SEO experts, for instance, have compiled a list that includes 76 particularly notable directories. Even if starting with Google My Business makes sense, paying attention to the most important of these alternatives always will, as well.

Updating Directories Should be Straightforward

One of the reasons why this type of SEO activity is now widely regarded as so fundamental is that it is almost always quite simple. Some kinds of SEO work can require quite a bit of experimentation, outreach, and other time-consuming activities.

Adding new entries to directories or updating existing ones is generally a lot easier. While it will typically be necessary to create an account for each directory, third-party logins supported by sites like Facebook often streamline the process.

Once such preliminary steps have been taken, it should require very little effort to make sure that a business is represented accurately within a directory. More or less the same details should be requested by each directory, making the process fairly routine, in practice. In return, business owners generally find that having more directory listings produces more website traffic by either or both of two avenues.