Reasons Why You should Own An eCommerce Website

Posted by Sanjay Kumar on November 13th, 2020

When we start a new business, we wonder how can we increase the business revenue?

You might have a small business or a very huge business empire, if your business doesn’t have an eCommerce website, you are ignoring the money you can easily get. For various businesses like restaurants, shops, brand stores, local stores-whatever the market you are dealing with, an eCommerce website is a basic necessity.

The entrepreneurs are facing loads of issues as they have to move their product/service online as well. As a business owner, you have to understand that people don’t have to sit at one place to do any sort of research or purchase. They can do such things on fingertips, and the biggest example is at any public place you would observe mobile users are always busy on their phones only. According to statistics, the value of global E-commerce sale is a around 3.45 trillion dollars.

The business owner has another confusion as well as whether to create their own website or sell on a market place. Both the options have their own benefits but we rely on one for all solutions which work for everyone. If you observe these big selling platforms like Amazon, eBay, Flipkart, etc., they have great sales but there might be some sort of limitations to it. You need to understand the importance of both your website sales as well as on amazon as well. The businesses can earn well on repeat business. You cannot expect repeat business from Amazon or eBay etc because their marketing strategy is designed to reinforce their sales channel and not your brand.

Why does a business need to have an online presence?

The reasons for having an online presence in various businesses are as follows:

• Clothing brand: you can display limited clothes in the limited space you have but you have enough space online to display everything you want.
• Restaurant owner: the sales can be increased by online orders.
• Product retailer: global demand can help people to buy their desired product.

It is not only to please your current customers, it is for attracting more customers as well.

Here’s a list of some top reasons that you need an eCommerce website right now:

1. Making Online Money Using An eCommerce Website

Businesses are all game of money, the more target audience sees your product, the more chances you have to make great sales. You will have your sales from your physical business and you will have additional sales from this area as well.

A variety of people shop online like:

• New generation: online shopping is done more of by our youth. This generation accounts for 50% more shopping than the older generation.
• People from all geographies: we know that urban citizens have greater access to physical stores yet they prefer online shopping.

With these types of data, it becomes clear that all businesses need an eCommerce website.

2. Attracts New Users with Various Searches Using An eCommerce Website

The basic aim of a new business is to attract new customers. While we are using an eCommerce website, the process by which it is done is called Search Engine Optimization (SEO). Search Engine Optimization is the process that affects the online visibility of a web page or website when the web search is done extracting unpaid results.

Showing in the search result is one of the most effective ways to grab the user’s attention. The basic thing required is an online address.

Once the online E-commerce website becomes a success, there are various tactics that require less effort to allow your site to rank highly for keywords and phrases which are associated with your business.

3. Establishment of the Brand Using An eCommerce Website

When the product is being sold in the market place, the listing is done in a generic way. They give you all the specifications for word count or character limit. When we talk about customization, there is no place left for that. These reasons don’t let the brand be established the way it should be. In the end, the marketplace is remembered but the brand is usually forgotten.

As an entrepreneur, your work is to make the visitors and users remember your brand’s name instead of the marketplace. Users should always think of your brand when they want to buy anything from that category. When the functioning of the website is in your hand, you have complete access to the way it looks and works.

4. An eCommerce Website Can Be Operational 24/7

When a customer goes for shopping they have restricted hours to do it. But with eCommerce in full bloom, a customer has the freedom to buy anything according to their own will. With online business, the customers can easily browse the stock and can perform various functions. Even if a consumer wants to buy at midnight, they know that your brand is always open for them.

5. Knowledge About Your Audience

Having an independent E-commerce website helps in a better understanding of your customers. This knowledge may include basic information about them like how did they find the website. As a business owner, you can also check if there is a common business source which is bringing in more customers you can put more efforts there and invest more money in those channels to extract good profit.

6. Innovative Marketing Campaign

Just because you are new in business and new to an eCommerce website doesn’t mean people will come running after you. Once you have the store, you would also have to put in efforts to get people there.

The first step would be driving maximum traffic to your website. As a business entrepreneur, you have flexibility with the ways you choose and extract the maximum traffic so that they find you and purchase from you. There are various tactics like using Facebook and Google ads to reach your target audience. The next important thing you can do is create such content for your eCommerce website by adding the keywords which people use so that they can search for your type of solution. Promotions and flash sales are also a good marketing strategy.

Wrapping Up

Having your own eCommerce website is a very important strategy. It would definitely help you grow your brand and acquire new customers. If you don’t make a website you are losing a great opportunity to extract customers and generate more revenue. If you are looking for someone who can design your E-commerce website, you should definitely check various eCommerce web design and development companies. They provide top-notch website designing and development services. I hope you got the reasons why you should own an eCommerce website. You should never rely on a single platform for your sales as it can be a bit problematic.