Businesses should Prepare for the Festive Season Sales

Posted by AOB india on November 13th, 2020

Many of us have barely settled into Dussehra season and the rhythms of a pandemic year. Thinking about the upcoming festive season might seem premature. But not if you're a small business with a strong offline as well as online presence.

The sales outsourcing company, AOB India, insists that small businesses need to start seasonal preparations before they step into November, even if it feels like there's no point planning for much of anything in the middle of the chaos that is 2020. The sales consultants at AOB India believe that October is the best time for sales, given the festive season, the psychology of every single individual is in splurging into new products and services. In fact, because of all the pandemic related disruption, fully 71 percent of Indians plan to do more than half of their shopping online this year. And 66 percent plan to shop at more small businesses and start ups. That makes it even more important to get your online presence sorted out well ahead of peak season.

Want to get your sales number reach its goals? The sales outsourcing company, AOB India, provides a checklist of basic preparations you should make to ensure your business is as visible as possible online.

1. Claim your business profile.

Yes, Claim your Business Profile on Google. Once you've verified your business, you can share information with shoppers, like your company hours and contact information, your current inventory, and if you have any welcome offers. Don’t take the power of GMB lightly. It can direct a lot of traffic to your business.

2. Compare yourself with the competition.

If someone searches for a certain keyword, will your relevant business come up? Google offers another tool to help you determine how your presence ranks vis-a-vis competing companies, and offer suggestions to boost your visibility. The sales acquisition team of AOB India suggests that The Grow My Store tool will analyze your site's customer experience, show how your site performs relative to others in the same retail category, and offer tailored recommendations for improvements.

3. List your products online.

Competing with the likes of Amazon and Flipkart is hard enough for small businesses. AOB India insists that you give yourself the best chance of beating out the big guys if your products are readily visible to those searching online. It was recently announced that retailers offering ecommerce can list their products for free on Google. This makes what you offer more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers.

The sales strategists suggest that 2020 is the year where a single sales strategy can make or break years of gradual growth and success of your company. No one channel is going to work you. What you need is a crisp mixture of various channels used in the right proportion.

Once you have your online base ready, get ready to advance your sales target with the best FOS sales force of the top sales outsourcing agency AOB India.