Major Advantages of Registering Trademark

Posted by tmexpress on November 16th, 2020

A trademark is a unique symbol that sets the unique identity of your goods or services when juxtaposed. The trademark which is registered for services is known as the service marks.

A good trademark would be easy to recognize, decipher, and remembered for a long time. It would be valid enough and worthy of not losing its uniqueness and distinctive characteristics. Most consumer decisions in buying a product depend upon the product, service, or file trademark embodied.

Any entrepreneur should be aware of how to trademark a logo, its benefits, and how it can add value to services you put in the market.

Advantages of Trademark Registration:

Exclusive Rights: The owner of the registered trademark relish exclusive, authoritative possession over the trademark. The owner can use the same for all products falling under the classes applied. Furthermore, the owner can enjoy the right to own the trademark and stop the trademark's unauthorized use under the same class/classes.

Build Trust and Goodwill:A trademark makes your product or service achieve and deliver a sense of trust, goodwill, and credibility. It helps make a potential customer turn into an avid customer,so he or she keeps returning to access your goods or services. That accounts for building permanent customers who are loyal and always opt for the same brand.

Differentiate Product:A trademark makes it easy for customers to recognize and find your product amid the full range of products they search. Also, a trademark makes your product's identity stand out and speak for itself more confidently. Making your product look different and unique will act as a powerful commercial tool, helping you rise above the competition and make a profit.

Recognition to product's Quality:A trademark gives due recognition to the quality of the product. Customers attach the product's quality with the brand and its image in the commercial space. That helps attract new customers when they find the logo/brand name appealing and promising at the same time.

Creation of Asset: Registration of a trademark creates an intangible asset that offers an advantage to the organization.

Use of Symbol: Once the trademark is registered, you can use the symbol on our logo, stating it's registered and cannot be used by any third party.