Are Search Engine Optimization Companies Still Relevant?

Posted by Admin on April 11th, 2014

The death of SEO has been predicted year after year. It's now 2014 and the question is still being asked: are search engine optimization companies still relevant? The short answer is yes but then you aren't really interested in the fact but rather the reason why. What's no longer relevant, however, is the use of SEO as a single strategy. For example, service providers should also take into consideration the rise of social media into their tactics because social media marketing and search engine optimization should be complementary and not contrary.

Social media as traffic provider

 

Some businesses think that by opening a Facebook page and Twitter will automatically drive traffic to their site or generate awareness. This misconception could very well be explained by how large brands and major publishers are giving content to their readers. It's true that they take advantage of social sharing as a means to get their message across as well as generate referrals. You know why that happens? That's because brands like Coca-Cola, Calvin Klein or New York Times are already universally recognizable. They skip a few processes that a search engine optimization firm would have implemented if you are a virtual unknown.

So if you just opened your website and people really don't even know your name, how can you reach out to them? How can you drive targeted traffic to your website if you are buried somewhere where the sun don't shine in the Google galaxy?

Search engines still a source of information

 

You know how much Google earned in revenue in the last quarter of 2013 alone? According to company financials, its $16.86 billion as well as a $3.37 billion net income. The figure was even bigger than the $14.89 billion and a net income of $2.97 billion for the same period in 2012. The point being people are still using search engines to answer questions. They don't really use Facebook if they want to purchase a product or avail of service. Although it has been a source of consternation for your typical search engine optimization company, one of the recent changes by Google and other search engines is to integrate social media into the website ranking.

So it's not just the quality of your content but how many times that content is shared, not just by relevant websites but also in social media platforms. Of course, the best SEO Company knows about this and has evolved accordingly in terms of its marketing strategies.

SEO gets more technical

A good search engine optimization firm understands that the success of a website is based on how technically and fundamentally sound- it’s coding and design is. That means the architecture should include XML, Meta descriptions, proper link-building, quality content, title tags and they should be properly optimized as well.

Written by a professional author who describes the detail of seo resellers and Search Engine Marketing Company.

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Admin
Joined: January 17th, 2014
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