Credit Union Marketing Strategies

Posted by Colleen Cormier on November 16th, 2020

Getting your credit union up and running is more than just establishing policies and procedures. Banks are tough competition. With the eye on the prize (a loyal member base and good reputation), marketing may seem like a daunting challenge. These 3 strategies can help:

1. Streamline your website

In the age of the internet, accessibility is everything. Not only does a simple, informative website makes your services easier to read, it also increases the likelihood people will linger on the page and increase your traffic. Avoid redundant content and important information that’s buried deep in multiple click-throughs. If you have multiple branches, consider making individual landing pages so clients can access details specific to their location.

2. Implement SEOand rise above the fold

Search Engine Optimization (SEO) is an increasingly popular way to make your company be seen. Using keywords and phrases in your copy will raise the likelihood others will see you online. The goal? Get your webpage from the bottom of a Google Search to the first result on the page. SEO is a way to boost traffic on your website without investing in ads. Contact a credit union marketing team for tips on how to connect with your community and engage your SEO beyond the webpage.

3. Get online

Establish yourself on social media to rise above the competition. While COVID-19 may have put a stop to in-person gatherings, it doesn’t mean you need to stop engaging with your members. Incentivize interactions with community giveaways or other “perks,” relevant to your brand. Advertise virtual money management classes or highlight donations to local community groups. Instagram and Facebook are good places to start. If you’ve got a video savvy team member give TikTok a shot! As not-for-profit cooperatives that are member-owned and driven, it’s important to make members feel like they’re a part of something good.

Keys to success

At the end of the day, a successful marketing campaign depends on the amount of time and effort you’re willing to put in to build a hearty, reliable network for your business. Enthusiasm and dedication can show members you are better than the big-banks and builds trust. A credit union marketing firm can help you get there.

About the Company

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.