Here's Top 7 Best SEO tools for auditing and monitoring your website

Posted by Defiant Digital on November 19th, 2020

Running a successful business and maintaining a strong website go hand in hand these days. It’s for this reason that companies invest so much money in Search Engine Optimization. For some, hiring a web development agency Sydney from around the globe is key, others may prefer working locally with an seo agency Sydney or seo agency australia. Regardless of who you choose to work with, there’s a few handy tools every budding SEO expert should have knowledge of -- in this list I’ll outline the key tools you should utilise to nail your website's SEO.

GOOGLE SEARCH CONSOLE

Google Search Console is the premier instrument to monitor your site’s SEO success. Whether monitoring your website’s positioning, it’s organic traffic, increasing your page’s laid speed, or tracing troubles with SEO performance, Google Search Console is the place to do it. Not only can you detect technical SEO problems, but the platform also gives you tonnes of information about site rankings, organic keywords, backlinks as well as tonnes of other helpful data.

HUBSPOT’S WEBSITE GRADER

A free, fast and effective solution to monitoring your website. The tool helps check things like performance, security, mobile readiness, and search optimization. Simply insert your websites URL and email and website grader will provide you with the ultimate report regarding your website’s efficiency.

WOORANK

One of the best tools available for SEO and visibility improvement. Woorank offers a broad range of features from On/Off-page SEO to detecting broken links and defective web pages. It also features incredibly easy to access audit reports that you can download via PDF.

AHREFS

Confused as to how your competitors are consistently ranking above you in SEO? This tool will help you outrank them. Ahrefs has key features including a competitive analysis tool which provides critical competitor analysis data to improve your website ranking. You’ll be able to monitor organic keywords, website traffic, detect and fix broken/lost backlinks and perhaps most importantly, Ahrefs helps you understand how many backlinks you need to rank above your competitors.

SEMRUSH

SEMrush is a free tool that’s well known for its accurate keyword research functions. It’s a sophisticated tool that can either monitor the whole website or a specific webpage. With it’s help you can monitor specific site performance, analyze internal linking, trace broken backlinks, collect semantic core and get ideas for gaining more organic traffic. It also provides a competitive analysis function to gain an advantage over your rivals. SEM rush help’s entrepreneurs build effective digital marketing strategies over their competitors.

UPCITY’S SEO REPORT CARD

This tool, like many above, offers quick and comprehensive analysis of your website. Examining ranking, backlinks, On/Off-site SEO quality and accessibility are a breeze with UPCITY’S SEO REPORT CARD. It’s also the perfect tool to compare your site with those of your competitor’s. You can also easily see the areas your business is lagging. It’s a quality offering for any budding SEO expert.

SCREAMING FROG’S SEO SPIDER

This tool offers a wide gamut of helpful features. More specifically, SEO Spider is used to trace your website and examine all the issues with technical SEO. Easily detecting broken links, redirects, server errors and a bunch of other things that might be hurting your SEO. With the help of Screaming Frog, you can monitor the site’s architecture, as well as examine page titles and metadata in bulk. Most importantly, by integrating with Google Analytics, Search Console and PageSpeed Insights, this tool efficiently examines the performance of your website. A great instrument to investigate the essentials and polish a website to perfection

Now that you’ve assessed the best tools available for SEO today, you can ditch your website design agency Australia and handle the SEO heat for yourself. Now get out there and rank your website to page one today!