SEO Content Writing Strategy and Tips for Technology Companies

Posted by JAmes on November 20th, 2020

SEO content is one of the important elements of digital marketing. For different businesses, different types of SEO content need to be written and marketed. In this article, I will share more details on SEO content writing strategy and tips for technology companies.

Whether you are a content writer or if you are a digital marketing manager inspecting content received from the writer, this article will help you improve the results and returns.

What is SEO content writing?

Content writing means writing content. SEO content writing means writing content by following the standards and best practices of SEO.

There is a long list of SEO standards to write SEO friendly content, which can deliver excellent results. In this article, I will focus on a strategy for technology companies. So let’s begin.

SEO content writing strategy for technology companies:

Technology companies can be working in different domains such as VoIP, web, IoT, etc. Usually, an SEO manager or a digital marketing manager will define the strategy for content marketing. SEO content writing strategy follows the same. However, there are some common things that have to be added to this strategy, which I am going to cover.

1. Define the audience

A technology company might cater to different types of customers. It can be business to business, business to customers, or mixed audiences. Therefore, the content has to be written specifically for the target audience. For example, if you target B2C companies, then your content should have more content related to tips and tricks for those customers. On the other hand, if you are targeting B2B customers, then your content should focus on business expansion, technology use cases, etc.

Knowing your audience will also help you choose various factors such as:

• Formal or informal content
• Language. Even in English, we have various versions such as the USA, the UK, Australia, Canada, etc.
• Content types such as beginners’ content, expert content, etc.

2. Do not get mad for numbers

SEO content writing standards also have some numbers mentioned such as 2% keyword density for content. Following the standards is good, but getting mad behind it is not. Google search quality algorithms are drastically changed. Google is smarter than before. Therefore, you should focus on the quality of content and its user-friendliness. Remember, you are selling to prospects and customers and not to search engines. Of course, to rank on the top, you need SEO friendly content, but the user experience has to be your priority.

3. More quantity without degrading the quality

Quality is definitely an important part of content marketing. Therefore, quality should not be degraded for any reason. As in the technology world, the competition is quite fierce you need to be more proactive with content marketing. Content creates an excellent effect not only on search engines, but also for customers. Therefore, you must invest in at least 30 content per month Do not stick to 500 words content. Invest in quality and quantity both and enjoy higher results.

4. Must include SEO content

SEO content writing should have more content and more quality content, but what type of content is not explained yet. Below is the list of must include content type.

• Blog
• Guest Post
• Article
• Press Release

Author Bio

Author works in a digital marketing agency, which offers SEO content writing services along with SEO marketing, social media marketing, PPC advertising, website development, and many other similar services.