5 ways to Boost Your website’s Local Search Rankings (Without Working Hard)

Posted by razwerks on November 23rd, 2020

Looking for actionable ways to strengthen your website’s local SEO impact quickly? 

Continue reading! We are starting this blog with the importance of local SEO for your business, finally ending it with the promised list of 5 powerful local SEO techniques to drive more local customers to your business. 

Google searches are becoming increasingly local. If this fact doesn't convince you to invest in local SEO, the following stats surely will - 

• 72% of consumers’ local search ended by visiting a store within five miles (Source: HubSpot Marketing Statistics) 

• 97% people who learn more about a company, learn it online than anywhere else (Source: SEO Tribunal)

• Searches like “Near me”or “close by” grew by a whopping 900% over two years (Source: Chat Meter)

It is a fact that most local searches result in conversions. After a local business search is made on a mobile device, it is very likely that the searcher will either call or physically visit the business in as few as 24 hours. 

So, businesses can’t ignore local power. With so many searches happening each day, it is just the perfect time for brands to drive consistent traffic to their website using a business strategy that is driven towards local. 

The right way to make a long-standing local impact is to have a far-sighted local SEO strategy in place.  These 10 tips will help you optimize and enhance your digital reach locally. 

Optimize your Google listing 

Optimize your GMB page to increase your chances to gain more organic search traffic from local areas. Google My Business signals are powerful factors for growing local search traffic. While managing your business account, provide accurate and updated information, and encourage your users to leave reviews for your business online. Make sure you respond to customer reviews.  

Build more quality local backlinks

In order to boost your local SEO, try to find relevant sites that produce quality content and explore opportunities for link building. Local industry sites, community sites, news sites are great sources for building high quality, impactful links. 

Get local reviews from genuine customers 

Try to find ways to gather quality reviews from genuine customers. Other than GMB pages, having reviews on your website and other digital assets that are pointing to your site can also be a healthy SEO technique. A negative review is also encouraging, if you respond to it immediately and resolve the issue! 

Make dedicated landing page for your offerings 

Dedicated landing pages geared to specific areas can also help. For example, if you are SEO Company Orange County, having a dedicated SEO services page in Orange County can be helpful. If you are available for seo services to nearby areas, having dedicated pages to the areas nearby Orange County can be a good option. 

Integrate Google Map on your website

This is often ignored but a very relevant local signal for Google. Your contact us page is where you can apply a very useful SEO technique. Get your address’s Google Maps embedded on your website’s about us page. This sends a strong signal that you operate locally which means your chances for appearing in local search results increase. 

Local SEO is where many businesses are shifting their focus into. Should you want to learn more about local SEO techniques for your business, please feel free to visit the website of razwerks. A ROI driven SEO Company based out of  Orange County, CA.