What guidelines do SEO services in Hyderabad follow to rank YouTube videos?

Posted by monicageller on November 24th, 2020

Youtube SEO is all about optimizing the videos to rank higher on the youtube search engine. Youtube is also a search engine and it is the next big search engine after Google. Because of its huge popularity, every business wants its presence to be on google by creating videos. Just like Google, Youtube SEO is also about ranking videos on the top of the organic results. So, SEO services in Hyderabad understand how the algorithm works and see that the videos of the brand are ranked higher on the search engine results page.

Now that you have understood a little bit about the Youtube SEO and the videos, let us dive into the guidelines or the tips used for Youtube SEO.

1. Researching targeted keywords: We all know how important keywords are when it comes to ranking on Google SERP, the same implies to youtube also. Keyword research needs to be performed and SEOers will do this by using some tools and then list them down in a spreadsheet to get a more clear idea. When these keywords are searched on the Youtube search bar, there will be other suggested keywords that are also used in the video. Targeting these keywords suggested by YouTube is awesome because these are actual keywords and queries that users search for.

2. Eye-striking thumbnails: Here’s where SEOers use their creativity, they will put themselves in the user’s shoes and decide on what thumbnail would convince them to open the video. They see that the thumbnails catch the eye of the user and stand out from other competitors. So, they see that the thumbnails are interesting, and at the same time relevant to the video.

3. Engaging videos: One of the most important ranking factors in the YouTube search engine is user engagement. No matter how well the videos are optimized for SEO, if the videos do not result in user engagement, it is unlikely to rank higher. So, the SEO team will make sure to know the target audience and then create videos that will appeal to them because the end goal is to keep the user engaged which will result in more likes and shares.

4. Optimizing titles and description: SEOers focus on the title length and also see that the title is given some amazing lines. As the keyword research is already done, primary and secondary keywords are added to the titles and description, to make them optimized to the SEO. Relevant links to the brand’s website are included in the video description, making it easy for the users to visit the page and also help to get a backlink.

5. Using the keyword in the filename: Yes, you have heard that right. When the SEO team gets the video, they save it in the name of the content present in the video and then upload it to the youtube channel. The name given is presented with the related keyword, as it will make it easy for ranking the video on the youtube search engine results page.

With this, we want to conclude that YouTube SEO is not that difficult. It is about optimizing titles, descriptions, Keyword research done strategically, creating playlists surrounding keywords, do a few hacks here and there, and done.